Customer.io
Portland, Oregon-based customer engagement platform founded in 2012. Private. Operates in automated messaging and marketing automation. Serves businesses with personalized multi-channel communications (email, SMS, push, in-app).
Pricing Change History
5 changesEnterprise 'Dedicated hardware' replaced by 'Priority throughput & sending capacity' in plan card and comparison table
Added a new 'Inbox previews' row (limit of 25) to the Design Studio feature comparison table, applying equally across Essentials, Premium, and Enterprise plans.
The 'LLM actions' row in the plan comparison table dropped its '(beta)' qualifier across all three plans, indicating the AI Agent's LLM actions capability has exited beta status.
Added 'Additional AI credits' usage add-on at $10 per 100K credits for Essentials and Premium plans (Enterprise: negotiated) Added AI Agent (beta) capability across all plans: Session limits (Standard/Elevated/Custom), Persistent Memory, Core/Custom Execution Skills, and scheduled Routines (task automation)
Quarterly roll-up · includes Apr 13 weekly
Research Customer.io's pricing with the Pulse Agent
Ask anything about Customer.io's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Essentials | $100 /mo + usage |
| |
| Premium | $1,000 /mobilled annually + usage |
| Enterprise | Contact |
Company Facts
How Customer.io compares with its peers
| Company | Entry price | Last change |
|---|---|---|
K Klaviyo | $45 /mo | Sep 9, 2026 |
I Iterable | — | — |
S Segment | $120 /mo | Jun 2, 2026 |
M mParticle | — | — |
M Mixpanel | Free | Oct 19, 2026 |
A Amplitude | Free | Sep 9, 2026 |
Customer.io pricing FAQ
- How much does Customer.io cost?
- Customer.io pricing starts at $100/mo + usage on Essentials. Customer.io lists 3 plans on its pricing page.
- Does Customer.io have a free plan?
- No. Customer.io does not list a free tier; paid plans start at $100/mo + usage on Essentials.
- What pricing model does Customer.io use?
- Customer.io uses subscription + usage pricing across 3 plans.
- When did Customer.io last change its pricing?
- Oct 26, 2026: Customer.io swaps Enterprise dedicated hardware for priority throughput.
- How often has Customer.io changed its pricing?
- Pulse has recorded 5 pricing changes for Customer.io since it started tracking on Feb 26, 2026; the pricing page was last captured on Oct 26, 2026.