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Back/mParticle

New York, NY-based customer data platform company founded in 2013. Private (acquired by Rokt in 2025 for $300M). Operates in data infrastructure and martech. Serves enterprises with unified customer data collection, management, and integration.

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Current plans

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Company Facts

Employees101-1000
Tracked sinceMar 1, 2026
Websitemparticle.com

How mParticle compares with its peers

CompanyEntry priceLast change
SSegment
Segment
$120 /moJun 2, 2026
AAdobe
Adobe
$4.99 /mo, billed annuallyJul 3, 2026
SSalesforce
Salesforce
$25 /user/mo, billed annuallyOct 19, 2026
MMixpanel
Mixpanel
FreeOct 19, 2026
AAmplitude
Amplitude
FreeSep 9, 2026
CCustomer.io
Customer.io
$100 /mo + usageSep 28, 2026

mParticle pricing FAQ

Who are mParticle's pricing peers?
Pulse compares mParticle with Segment, Adobe, Salesforce, Mixpanel, Amplitude and Customer.io.