M
mParticle
New York, NY-based customer data platform company founded in 2013. Private (acquired by Rokt in 2025 for $300M). Operates in data infrastructure and martech. Serves enterprises with unified customer data collection, management, and integration.
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Company Facts
How mParticle compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Segment![]() | $120 /mo | Jun 2, 2026 |
A Adobe![]() | $4.99 /mo, billed annually | Jul 3, 2026 |
S Salesforce![]() | $25 /user/mo, billed annually | Oct 19, 2026 |
M Mixpanel![]() | Free | Oct 19, 2026 |
A Amplitude![]() | Free | Sep 9, 2026 |
C Customer.io![]() | $100 /mo + usage | Sep 28, 2026 |
mParticle pricing FAQ
- Who are mParticle's pricing peers?
- Pulse compares mParticle with Segment, Adobe, Salesforce, Mixpanel, Amplitude and Customer.io.





