Packaging change·Jul 6 → Jul 13, 2026·Week 29, 2026·Data & Analytics

Amplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)

Growth and Enterprise billing description changed from "Unlimited MTU or Events" to "Event based pricing" (FAQ confirms usage now measured by event volume, not MTU); Plus plan signup now discloses "Credit Card required" (previously not stated).

AmplitudePackagingPositioningMetric change

What changed

Positioning

Plus plan signup now explicitly discloses "Credit Card required." next to the Estimate bill CTA; this text was absent in the prior version

Metric change

Growth and Enterprise plans changed their billing description from "Unlimited MTU or Events" to "Event based pricing"; FAQ copy confirms usage is now measured by event volume rather than monthly tracked users (MTU)

Before and after

Jul 6, 2026 vs Jul 13, 2026

Pulse.

100%

Change 1 of 2 · positioning changed

Plus plan signup now explicitly discloses "Credit Card required." next to the Estimate bill CTA; this text was absent in the prior version

Sign in to view the full comparison

See the before/after screenshots and every marked-up change.

Week 28, 2026 · Amplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers

More from Amplitude

Full history →