Clevertap Unveils Predictive Segmentation in Cutting Edge Plan for AI-Driven Intent-Based Customer Targeting
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Clevertap's pricing page, Pulse recorded 7 changes: Visual Editor add-on introduced - Unlock real-time, personalized web experiences without developers; Reminders add-on introduced - Deliver well-timed, personalized nudges across channels; Predictive Segmentation added to Cutting Edge plan - AI-driven predictions to identify intent-based segments; Promos add-on introduced - Complete loyalty and rewards platform to build, personalize, and automate offers; Message Archiving add-on introduced - Archive outgoing message copies across push, email, SMS, and WhatsApp to cloud storage; RCS add-on introduced - Deliver immersive, app-like experiences with RCS Business Messaging; Content Manager added to orchestration features in Advanced and Cutting Edge plans. Pulse files it as a packaging change (new add-on, feature added) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Core at $85.
Clevertap's previous recorded change was "Clevertap Expands Scribe Feature Access to Advanced Tier, Enhancing Value for More Users" (Q1 2025). Clevertap has been tracked since 2023-12-05.
In the same window Segment, Mixpanel and Amplitude also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-onAddedNo - Unlock real-time- Unlock real-time
- — · Add-onAddedNo - Deliver well-timed- Deliver well-timed
- Cutting Edge · FeatureAdded
BeforeNo Predictive Segmentation
AfterPredictive Segmentation
- — · Add-onAdded
BeforeNot listed
After- Complete loyalty and rewards platform
- — · Add-onAdded
BeforeNot listed
After- Archive outgoing message copies
- — · Add-onAddedNo - Deliver immersive- Deliver immersive
- Cutting Edge · FeatureAddedNo Content ManagerContent Manager
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | No - Unlock real-time | - Unlock real-time | Added |
| — | Add-on | No - Deliver well-timed | - Deliver well-timed | Added |
| Cutting Edge | Feature | No Predictive Segmentation | Predictive Segmentation | Added |
| — | Add-on | Not listed | - Complete loyalty and rewards platform | Added |
| — | Add-on | Not listed | - Archive outgoing message copies | Added |
| — | Add-on | No - Deliver immersive | - Deliver immersive | Added |
| Cutting Edge | Feature | No Content Manager | Content Manager | Added |
Values as written on Clevertap's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clevertap's pricing page (clevertap.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where - Unlock real-time now appears.
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The two full-page captures with this change marked up are free with an account.
Clevertap, the last 90 days
Full history- Aug 10, 2026packagingCleverTap: Essentials trial disclaimer swapped for MAU-restricted 30-day free trial
- Apr 11, 2026packagingClevertap Adds TikTok Channel, Splits RCS Into Two Tiers
- Week 4, 2026improvedClevertap launches RCS Connect across all tiers, adds Direct messaging options
- Q2 2025packagingClevertap Unveils Predictive Segmentation in Cutting Edge Plan for AI-Driven Intent-Based Customer Targeting · this change
- Q1 2025improvedClevertap Expands Scribe Feature Access to Advanced Tier, Enhancing Value for More Users
Across Marketing & Content in the same window
All Marketing & Content changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
Questions about this change
Did Clevertap raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a packaging change: new add-on, feature added.
What changed on Clevertap's pricing page between Apr 1, 2025 and Jul 6, 2025?
Add-on: No - Unlock real-time → - Unlock real-time, added; add-on: No - Deliver well-timed → - Deliver well-timed, added; Cutting Edge feature: No Predictive Segmentation → Predictive Segmentation, added; add-on: Not listed → - Complete loyalty and rewards platform, added; add-on: Not listed → - Archive outgoing message copies, added; add-on: No - Deliver immersive → - Deliver immersive, added; Cutting Edge feature: No Content Manager → Content Manager, added. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Clevertap change its pricing?
Pulse recorded 1 other pricing-page change for Clevertap in the 90 days before this one; the previous change was "Clevertap Expands Scribe Feature Access to Advanced Tier, Enhancing Value for More Users" in Q1 2025; Clevertap has been tracked since 2023-12-05.