Clevertap
Clevertap is a SaaS company that provides a customer engagement and retention platform, offering personalized messaging, analytics, and user segmentation to help businesses optimize their marketing efforts.
Pricing Change History
9 changesEssentials plan's trial/billing disclaimer was replaced with a targeted offer: a 30-day free trial specifically for apps with under 20K MAUs, in place of the generic taxes/billing notice.
SMS channel renamed to 'SMS Connect'; new 'SMS Direct' row added (Add-on for Advanced/Cutting Edge). RCS renamed to 'RCS Connect' and now included across all tiers; new 'RCS Direct' row added (Add-on). 'SMS (Native)' row removed.
Message Archiving add-on introduced - Archive outgoing message copies across push, email, SMS, and WhatsApp to cloud storage Promos add-on introduced - Complete loyalty and rewards platform to build, personalize, and automate offers
Scribe feature democratized from Cutting Edge-only tier to both Advanced and Cutting Edge tiers
Product Experiences add-on introduced - allows remote configuration and experimentation with app and web UI, workflows, and functionality with minimal technical dependency
Trends analytics added to Behavioral Analytics for all tiers
Research Clevertap's pricing with the Pulse Agent
Ask anything about Clevertap's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Core | $85 /mo |
| Pro | Contact |
| Ultimate | Contact |
Company Facts
How Clevertap compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Segment | $120 /mo | Jun 2, 2026 |
M mParticle | — | — |
M Mixpanel | Free | Oct 19, 2026 |
A Amplitude | Free | Sep 9, 2026 |
I Iterable | — | — |
C Customer.io | $100 /mo + usage | Oct 26, 2026 |
Clevertap pricing FAQ
- How much does Clevertap cost?
- Clevertap pricing starts at $85/mo on Core. Clevertap lists 3 plans on its pricing page.
- Does Clevertap have a free plan?
- No. Clevertap does not list a free tier; paid plans start at $85/mo on Core.
- What pricing model does Clevertap use?
- Clevertap uses subscription pricing across 3 plans.
- When did Clevertap last change its pricing?
- Oct 12, 2026: Clevertap adds Decisioning Agents add-on to Ultimate, replacing CleverAI Tokens.
- How often has Clevertap changed its pricing?
- Pulse has recorded 9 pricing changes for Clevertap since it started tracking on Dec 5, 2023; the pricing page was last captured on Oct 12, 2026.