Back/Clevertap

Clevertap

Clevertap is a SaaS company that provides a customer engagement and retention platform, offering personalized messaging, analytics, and user segmentation to help businesses optimize their marketing efforts.

Entry price

$75

Essentials · /mo

Plans tracked

8 add-ons

Pricing changes

Latest Wk 35 '26

Pricing model

Subscription

No free tier

Pricing Change History

8 changes

20268 changes

Aug 24, 2026

Improvement

Weekly

Clevertap renames tiers, hikes entry price to $85, adds CleverAI tokens

CleverAI tokens introduced as a new bundled resource included on every plan (Core/Pro/Ultimate), plus a new 'CleverAI Tokens and Blocks' top-up add-on; no token concept existed before. Plans renamed Essentials->Core, Advanced->Pro, Cutting Edge->Ultimate; entry price up $75->$85/mo ($7.5->$8.5 promo); 'Most Popular' badge moved to top tier; add-ons restructured, some removed.

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Aug 10, 2026

Packaging

Weekly

CleverTap: Essentials trial disclaimer swapped for MAU-restricted 30-day free trial

Essentials plan's trial/billing disclaimer was replaced with a targeted offer: a 30-day free trial specifically for apps with under 20K MAUs, in place of the generic taxes/billing notice.

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Apr 11, 2026

Improvement

Quarterly

Clevertap Adds TikTok Channel, Splits RCS Into Two Tiers

Messaging channels restructured: TikTok added as Add-on; RCS split into RCS Connect and RCS Direct; SMS (Native) removed; WhatsApp Direct now available as Add-on for Essentials (previously not included). Intent-Based segmentation renamed to Predictions Agent in the feature comparison table Segmentation section, reflecting the CleverAI-powered predictions capability branding update.

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Apr 8, 2026

Improvement

Weekly

Clevertap launches RCS Connect across all tiers, adds Direct messaging options

SMS channel renamed to 'SMS Connect'; new 'SMS Direct' row added (Add-on for Advanced/Cutting Edge). RCS renamed to 'RCS Connect' and now included across all tiers; new 'RCS Direct' row added (Add-on). 'SMS (Native)' row removed.

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Jan 11, 2026

Packaging

Quarterly

Clevertap Unveils Predictive Segmentation in Cutting Edge Plan for AI-Driven Intent-Based Customer Targeting

Visual Editor add-on introduced - Unlock real-time, personalized web experiences without developers Reminders add-on introduced - Deliver well-timed, personalized nudges across channels

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Jan 11, 2026

Improvement

Quarterly

Clevertap Expands Scribe Feature Access to Advanced Tier, Enhancing Value for More Users

Scribe feature democratized from Cutting Edge-only tier to both Advanced and Cutting Edge tiers

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Jan 11, 2026

Packaging

Quarterly

Clevertap Introduces Product Experiences Add-on for Enhanced Remote Configuration and Experimentation

Product Experiences add-on introduced - allows remote configuration and experimentation with app and web UI, workflows, and functionality with minimal technical dependency

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Jan 11, 2026

Improvement

Quarterly

Clevertap Introduces Trends Analytics to Behavioral Analytics Across All Tiers

Trends analytics added to Behavioral Analytics for all tiers

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