Clevertap Adds TikTok Channel, Splits RCS Into Two Tiers
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Clevertap's pricing page, Pulse recorded 2 changes: Messaging channels restructured: TikTok added as Add-on; RCS split into RCS Connect and RCS Direct; SMS (Native) removed; WhatsApp Direct now available as Add-on for Essentials (previously not included); Intent-Based segmentation renamed to Predictions Agent in the feature comparison table Segmentation section, reflecting the CleverAI-powered predictions capability branding update. Pulse files it as a product change (feature change, positioning) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Core at $85.
Clevertap's previous recorded change was "Clevertap launches RCS Connect across all tiers, adds Direct messaging options" (Week 4, 2026). Clevertap has been tracked since 2023-12-05.
In the same window Segment, Amplitude and Mixpanel also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAddedNo TikTokTikTok
- — · PositioningRenamed
BeforeIntent-Based segmentation
AfterPredictions Agent
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No TikTok | TikTok | Added |
| — | Positioning | Intent-Based segmentation | Predictions Agent | Renamed |
Values as written on Clevertap's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clevertap's pricing page (clevertap.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked around the middle of the page, where TikTok now appears.
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The two full-page captures with this change marked up are free with an account.
Clevertap, the last 90 days
Full history- Oct 12, 2026packagingClevertap adds Decisioning Agents add-on to Ultimate, replacing CleverAI Tokens
- Aug 24, 2026improvedClevertap renames tiers, hikes entry price to $85, adds CleverAI tokens
- Aug 10, 2026packagingCleverTap: Essentials trial disclaimer swapped for MAU-restricted 30-day free trial
- Apr 11, 2026packagingClevertap Adds TikTok Channel, Splits RCS Into Two Tiers · this change
- Week 4, 2026improvedClevertap launches RCS Connect across all tiers, adds Direct messaging options
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Clevertap raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a product change: feature change, positioning.
What changed on Clevertap's pricing page between Dec 29, 2025 and Mar 30, 2026?
Feature: No TikTok → TikTok, added; positioning: Intent-Based segmentation → Predictions Agent, renamed. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Clevertap change its pricing?
Pulse recorded 1 other pricing-page change for Clevertap in the 90 days before this one; the previous change was "Clevertap launches RCS Connect across all tiers, adds Direct messaging options" in Week 4, 2026; Clevertap has been tracked since 2023-12-05.