Clay restructures pricing from 5 tiers to 4 with new dual-credit model
What happened
Between the Mar 2, 2026 and Mar 12, 2026 captures of Clay's pricing page, Pulse recorded one change: Complete pricing restructure: 5 tiers to 4. Starter($134)/Explorer($314)/Pro($720) replaced by Launch($167)/Growth($446) with new dual Actions + Data Credits model replacing credits/year. [1] Credits/year replaced by actions/mo + data credits. [2] Starter/Explorer/Pro plans removed. [3] Launch plan added at $167/mo. [4] Growth plan added at $446/mo. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Launch at $54 and Growth at $185.
It lands 18 days after Clay's previous change, "Clay adds Ads feature to pricing comparison table" (Feb 23, 2026). Before that Pulse recorded "Clay Doubles Pro Plan Search Limit to 50,000, Enhances Explorer Plan by 150% with New Features Coming Soon" (Jan 13, 2026). Clay has been tracked since 2024-10-01.
In the same window HubSpot, ZoomInfo and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Launch, Growth · PackagingRemoved
Before[2] Starter/Explorer/Pro plans
AfterNo [2] Starter/Explorer/Pro plans
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Launch, Growth | Packaging | [2] Starter/Explorer/Pro plans | No [2] Starter/Explorer/Pro plans | Removed |
Values as written on Clay's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clay's pricing page (clay.com) from Mar 2, 2026 and Mar 12, 2026; the change is marked near the top of the page, where the [2] Starter/Explorer/Pro plans no longer appears.
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Clay, the last 90 days
Full history- Apr 20, 2026improvedClay launches Functions feature across Launch, Growth, and Enterprise plans
- Apr 11, 2026improvedClay splits credits into actions and data, boosts free tier 5x
- Mar 16, 2026packagingClay overhauls pricing with new Launch and Growth plans
- Mar 12, 2026packagingClay restructures pricing from 5 tiers to 4 with new dual-credit model · this change
- Feb 23, 2026improvedClay adds Ads feature to pricing comparison table
- Jan 13, 2026improvedClay Doubles Pro Plan Search Limit to 50,000, Enhances Explorer Plan by 150% with New Features Coming Soon
Across CRM in the same window
All CRM changesQuestions about this change
Did Clay raise prices in March 2026?
No list-price increase was recorded between Mar 2, 2026 and Mar 12, 2026. The change Pulse detected was a packaging change: package change.
What changed on Clay's pricing page between Mar 2, 2026 and Mar 12, 2026?
Launch, Growth packaging: [2] Starter/Explorer/Pro plans → No [2] Starter/Explorer/Pro plans, removed. Pulse compared the captures it took on Mar 2, 2026 and Mar 12, 2026; the before/after table above lists each item as written on the page.
How often does Clay change its pricing?
Pulse recorded 2 other pricing-page changes for Clay in the 90 days before this one; the previous change was "Clay adds Ads feature to pricing comparison table" on Feb 23, 2026; Clay has been tracked since 2024-10-01.