Packaging change·Mar 9 → Mar 16, 2026·Week 12, 2026·Sales & Customer Relationship Management (CRM)

Clay overhauls pricing with new Launch and Growth plans

ClayPackagingMetric changePackage change

What changed

Metric change

Launch plan: 500 actions/mo and 2,500 data credits; Growth plan: 15,000 actions/mo and 6,000 data credits; Enterprise: 40,000 actions/mo with custom data credits

Package change

Removed Starter ($134/mo, 24K credits/year), Explorer ($314/mo, 120K credits/year), and Pro ($720/mo, 600K credits/year) plans; Introduced Launch plan at $167/mo and Growth plan for teams with CRM workflows [Introduced dual-metric pricing: Actions (platform usage) + Data Credits (vendor data/AI); Billing toggle UI changed from 'Pay annually - 10% discount & all credits upfront' to 'Annual' with 'Save 10%' label]

Before and after

Mar 9, 2026 vs Mar 16, 2026

Pulse.

100%

Change 1 of 2 · pricing metric changed

Launch plan: 500 actions/mo and 2,500 data credits; Growth plan: 15,000 actions/mo and 6,000 data credits; Enterprise: 40,000 actions/mo with custom data credits

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Week 11, 2026 · Clay restructures pricing from 5 tiers to 4 with new dual-credit model Clay splits credits into actions and data, boosts free tier 5x · Q1 2026

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