Clay overhauls pricing with new Launch and Growth plans
What happened
Between the Mar 9, 2026 and Mar 16, 2026 captures of Clay's pricing page, Pulse recorded 2 changes: Launch plan: 500 actions/mo and 2,500 data credits; Growth plan: 15,000 actions/mo and 6,000 data credits; Enterprise: 40,000 actions/mo with custom data credits; Removed Starter ($134/mo, 24K credits/year), Explorer ($314/mo, 120K credits/year), and Pro ($720/mo, 600K credits/year) plans; Introduced Launch plan at $167/mo and Growth plan for teams with CRM workflows [Introduced dual-metric pricing: Actions (platform usage) + Data Credits (vendor data/AI); Billing toggle UI changed from 'Pay annually - 10% discount & all credits upfront' to 'Annual' with 'Save 10%' label]. Pulse files it as a packaging change (metric change, package change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Launch at $54 and Growth at $185.
It lands 4 days after Clay's previous change, "Clay restructures pricing from 5 tiers to 4 with new dual-credit model" (Mar 12, 2026). Before that Pulse recorded "Clay adds Ads feature to pricing comparison table" (Feb 23, 2026) and "Clay Doubles Pro Plan Search Limit to 50,000, Enhances Explorer Plan by 150% with New Features Coming Soon" (Jan 13, 2026). Clay has been tracked since 2024-10-01.
In the same window HubSpot, ZoomInfo and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Launch, Growth, Enterprise · Pricing modelMetric change
Launch plan: 500 actions/mo and 2,500 data credits; Growth plan: 15,000 actions/mo and 6,000 data credits; Enterprise: 40,000 actions/mo with custom data credits
- Launch, Growth · PackagingReworded
BeforePay annually - 10% discount & all credits upfront
AfterAnnual
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Launch, Growth, Enterprise | Pricing model | Launch plan: 500 actions/mo and 2,500 data credits; Growth plan: 15,000 actions/mo and 6,000 data credits; Enterprise: 40,000 actions/mo with custom data credits | Metric change | |
| Launch, Growth | Packaging | Pay annually - 10% discount & all credits upfront | Annual | Reworded |
Values as written on Clay's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clay's pricing page (clay.com) from Mar 9, 2026 and Mar 16, 2026; the change is marked near the top of the page, where "Pay annually - 10% discount & all credits upfront" becomes "Annual".
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Clay, the last 90 days
Full history- Jun 8, 2026improvedClay gives Enterprise unlimited ad audiences, drops add-on upsell
- Apr 20, 2026improvedClay launches Functions feature across Launch, Growth, and Enterprise plans
- Apr 11, 2026improvedClay splits credits into actions and data, boosts free tier 5x
- Mar 16, 2026packagingClay overhauls pricing with new Launch and Growth plans · this change
- Mar 12, 2026packagingClay restructures pricing from 5 tiers to 4 with new dual-credit model
- Feb 23, 2026improvedClay adds Ads feature to pricing comparison table
- Jan 13, 2026improvedClay Doubles Pro Plan Search Limit to 50,000, Enhances Explorer Plan by 150% with New Features Coming Soon
Across CRM in the same window
All CRM changesQuestions about this change
Did Clay raise prices in March 2026?
No list-price increase was recorded between Mar 9, 2026 and Mar 16, 2026. The change Pulse detected was a packaging change: metric change, package change.
What changed on Clay's pricing page between Mar 9, 2026 and Mar 16, 2026?
Launch plan: 500 actions/mo and 2,500 data credits; Growth plan: 15,000 actions/mo and 6,000 data credits; Enterprise: 40,000 actions/mo with custom data credits; Launch, Growth packaging: Pay annually - 10% discount & all credits upfront → Annual, reworded. Pulse compared the captures it took on Mar 9, 2026 and Mar 16, 2026; the before/after table above lists each item as written on the page.
How often does Clay change its pricing?
Pulse recorded 3 other pricing-page changes for Clay in the 90 days before this one; the previous change was "Clay restructures pricing from 5 tiers to 4 with new dual-credit model" on Mar 12, 2026; Clay has been tracked since 2024-10-01.