Apollo.io unifies credits and boosts AI email limits 50x
What happened
Between the Dec 31, 2024 and Mar 31, 2025 captures of Apollo.io's pricing page, Pulse recorded 3 changes: Three new rows added to comparison table: Daily Email Sending Limit (Free: 250, paid plans: Unlimited), Email Integration (Free: Gmail & Microsoft, paid: All Providers), Track Website Visitors (10-500 daily by plan); AI Email Composer monthly limits significantly increased: Basic plan from 5,000 to 250,000/month (50x), Professional from 300,000 to 800,000/month (2.7x). Organization unchanged at 1,000,000/month; Credit system overhauled: separate Mobile Credits and Export Credits replaced by unified 'credits per user/year' (Free: 1,200; Basic: 60,000; Professional: 120,000; Org: 180,000). Add-on credits now purchasable. Pulse files it as a packaging change (feature added, limit increase, package change) with an upward direction. Pulse's latest capture (Jun 12, 2026) lists Basic at $49, Professional at $79, Organization at $119, Inbound at $119 and Advanced Dialer at $119.
Apollo.io's previous recorded change was "Apollo.io caps AI emails at 5K/mo free as word limits go public" (Q4 2024). Apollo.io has been tracked since 2026-04-22.
In the same window HubSpot, Outreach, Salesforce and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAddedNo Three new rowsThree new rows
- Basic, Professional · Limit+4900%5,000250,000/month
- Basic, Professional · PackagingPackage change
Credit system overhauled: separate Mobile Credits and Export Credits replaced by unified 'credits per user/year' (Free: 1,200; Basic: 60,000; Professional: 120,000; Org: 180,000). Add-on credits now purchasable.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No Three new rows | Three new rows | Added |
| Basic, Professional | Limit | 5,000 | 250,000/month | +4900% |
| Basic, Professional | Packaging | Credit system overhauled: separate Mobile Credits and Export Credits replaced by unified 'credits per user/year' (Free: 1,200; Basic: 60,000; Professional: 120,000; Org: 180,000). Add-on credits now purchasable. | Package change | |
Values as written on Apollo.io's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Apollo.io's pricing page (www.apollo.io) from Dec 31, 2024 and Mar 31, 2025; the change is marked on the page, where Three new rows now appears.
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The two full-page captures with this change marked up are free with an account.
Apollo.io, the last 90 days
Full history- Q1 2025improvedApollo.io unifies credits and boosts AI email limits 50x · this change
- Q4 2024improvedApollo.io caps AI emails at 5K/mo free as word limits go public
Across CRM in the same window
All CRM changes- HubSpotMay 13HubSpot Suite Enterprise reveals $9/1K credits pricing, adds Macros
- OutreachApr 27Outreach Shifts to AI Credit-Based Pricing Across All Plans
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
Questions about this change
Did Apollo.io raise prices in March 2025?
No list-price increase was recorded between Dec 31, 2024 and Mar 31, 2025. The change Pulse detected was a packaging change: feature added, limit increase, package change.
What changed on Apollo.io's pricing page between Dec 31, 2024 and Mar 31, 2025?
Feature: No Three new rows → Three new rows, added; Basic, Professional limit: 5,000 → 250,000/month (+4900%); Credit system overhauled: separate Mobile Credits and Export Credits replaced by unified 'credits per user/year' (Free: 1,200; Basic: 60,000; Professional: 120,000; Org: 180,000). Add-on credits now purchasable. Pulse compared the captures it took on Dec 31, 2024 and Mar 31, 2025; the before/after table above lists each item as written on the page.
How often does Apollo.io change its pricing?
Pulse recorded 1 other pricing-page change for Apollo.io in the 90 days before this one; the previous change was "Apollo.io caps AI emails at 5K/mo free as word limits go public" in Q4 2024; Apollo.io has been tracked since 2026-04-22.