Clay launches Functions feature across Launch, Growth, and Enterprise plans
What happened
Between the Apr 13, 2026 and Apr 20, 2026 captures of Clay's pricing page, Pulse recorded one change: Launch plan now includes 'Reuse functions across workflows', launching Clay Functions out of 'coming soon' status. Feature is included in Launch, Growth, and Enterprise plans. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Launch at $54 and Growth at $185.
It lands 9 days after Clay's previous change, "Clay splits credits into actions and data, boosts free tier 5x" (Apr 11, 2026). Before that Pulse recorded "Clay overhauls pricing with new Launch and Growth plans" (Mar 16, 2026), "Clay restructures pricing from 5 tiers to 4 with new dual-credit model" (Mar 12, 2026) and "Clay adds Ads feature to pricing comparison table" (Feb 23, 2026). Clay has been tracked since 2024-10-01.
In the same window HubSpot and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Launch, Growth, Enterprise · FeatureAddedNo 'Reuse functions'Reuse functions
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Launch, Growth, Enterprise | Feature | No 'Reuse functions | 'Reuse functions | Added |
Values as written on Clay's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clay's pricing page (clay.com) from Apr 13, 2026 and Apr 20, 2026; the change is marked near the top of the page, where 'Reuse functions now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Clay, the last 90 days
Full history- Jul 2, 2026improvedClay: Enterprise ad audiences now unlimited (was 2 + add-on)
- Jun 15, 2026packagingClay drops 14-day Pro trial CTA, shifts to free-tier pitch
- Jun 8, 2026improvedClay gives Enterprise unlimited ad audiences, drops add-on upsell
- Apr 20, 2026improvedClay launches Functions feature across Launch, Growth, and Enterprise plans · this change
- Apr 11, 2026improvedClay splits credits into actions and data, boosts free tier 5x
- Mar 16, 2026packagingClay overhauls pricing with new Launch and Growth plans
- Mar 12, 2026packagingClay restructures pricing from 5 tiers to 4 with new dual-credit model
- Feb 23, 2026improvedClay adds Ads feature to pricing comparison table
Across CRM in the same window
All CRM changes- HubSpotApr 19HubSpot Operations drops feature comparison table for plan guidance
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
- HubSpotApr 14HubSpot Marketing Enterprise refreshes plan taglines with audience-focused copy
- HubSpotApr 13HubSpot Suiteenterprise reframes plan taglines around teams and governance
- HubSpotApr 13HubSpot Service Starter Rebrands Health Score and Help Desk Features
Questions about this change
Did Clay raise prices in April 2026?
No list-price increase was recorded between Apr 13, 2026 and Apr 20, 2026. The change Pulse detected was a product change: feature added.
What changed on Clay's pricing page between Apr 13, 2026 and Apr 20, 2026?
Launch, Growth, Enterprise feature: No 'Reuse functions → 'Reuse functions, added. Pulse compared the captures it took on Apr 13, 2026 and Apr 20, 2026; the before/after table above lists each item as written on the page.
How often does Clay change its pricing?
Pulse recorded 4 other pricing-page changes for Clay in the 90 days before this one; the previous change was "Clay splits credits into actions and data, boosts free tier 5x" on Apr 11, 2026; Clay has been tracked since 2024-10-01.