Clay splits credits into actions and data, boosts free tier 5x
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Clay's pricing page, Pulse recorded 2 changes: Free plan platform usage allocation increased from 1,200 credits/year to 6,000 actions/year (5x increase), plus 1,200 data credits/year added as a separate data purchasing quota; Billing metric changed from single 'credits' to dual 'actions + data credits' model. Actions measure platform usage (enrichment & GTM execution); data credits buy data/AI from Clay's marketplace. Pulse files it as a packaging change (limit increase, metric change) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Launch at $54 and Growth at $185.
It lands 26 days after Clay's previous change, "Clay overhauls pricing with new Launch and Growth plans" (Mar 16, 2026). Before that Pulse recorded "Clay restructures pricing from 5 tiers to 4 with new dual-credit model" (Mar 12, 2026), "Clay adds Ads feature to pricing comparison table" (Feb 23, 2026) and "Clay Doubles Pro Plan Search Limit to 50,000, Enhances Explorer Plan by 150% with New Features Coming Soon" (Jan 13, 2026). Clay has been tracked since 2024-10-01.
In the same window HubSpot, Salesforce and ZoomInfo also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Limit—1,200 credits/year6,000 actions/year
- — · Pricing modelChanged
Beforesingle 'credits'
Afterdual 'actions + data credits' model
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Limit | 1,200 credits/year | 6,000 actions/year | — |
| — | Pricing model | single 'credits' | dual 'actions + data credits' model | Changed |
Values as written on Clay's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clay's pricing page (clay.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where limit reads 1,200 credits/year and then 6,000 actions/year.
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Clay, the last 90 days
Full history- Jun 15, 2026packagingClay drops 14-day Pro trial CTA, shifts to free-tier pitch
- Jun 8, 2026improvedClay gives Enterprise unlimited ad audiences, drops add-on upsell
- Apr 20, 2026improvedClay launches Functions feature across Launch, Growth, and Enterprise plans
- Apr 11, 2026improvedClay splits credits into actions and data, boosts free tier 5x · this change
- Mar 16, 2026packagingClay overhauls pricing with new Launch and Growth plans
- Mar 12, 2026packagingClay restructures pricing from 5 tiers to 4 with new dual-credit model
- Feb 23, 2026improvedClay adds Ads feature to pricing comparison table
- Jan 13, 2026improvedClay Doubles Pro Plan Search Limit to 50,000, Enhances Explorer Plan by 150% with New Features Coming Soon
Across CRM in the same window
All CRM changesQuestions about this change
Did Clay raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a packaging change: limit increase, metric change.
What changed on Clay's pricing page between Dec 29, 2025 and Mar 30, 2026?
Limit: 1,200 credits/year → 6,000 actions/year; pricing model: single 'credits' → dual 'actions + data credits' model, changed. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Clay change its pricing?
Pulse recorded 4 other pricing-page changes for Clay in the 90 days before this one; the previous change was "Clay overhauls pricing with new Launch and Growth plans" on Mar 16, 2026; Clay has been tracked since 2024-10-01.