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ClayProduct change · Feature change · Feb 16 → Feb 23, 2026

Clay adds Ads feature to pricing comparison table

Verified Feb 23, 2026Sales & Customer Relationship Management (CRM)Direction: neutral
The changeAds feature — added.
Before · Feb 16No Ads feature
After · Feb 23Ads feature
added
1 change2 capturesFeb 16, 2026 → Feb 23, 2026

What happened

Between the Feb 16, 2026 and Feb 23, 2026 captures of Clay's pricing page, Pulse recorded one change: Added Ads feature to pricing comparison table. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Launch at $54 and Growth at $185.

It lands 41 days after Clay's previous change, "Clay Doubles Pro Plan Search Limit to 50,000, Enhances Explorer Plan by 150% with New Features Coming Soon" (Jan 13, 2026). Clay has been tracked since 2024-10-01.

In the same window HubSpot, ZoomInfo and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • — · FeatureAdded
    No Ads featureAds feature

Values as written on Clay's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Clay's pricing page (clay.com) from Feb 16, 2026 and Feb 23, 2026; the change is marked around the middle of the page, where Ads feature now appears.

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The two full-page captures with this change marked up are free with an account.

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Clay, the last 90 days

Full history
  1. Apr 11, 2026improvedClay splits credits into actions and data, boosts free tier 5x
  2. Mar 16, 2026packagingClay overhauls pricing with new Launch and Growth plans
  3. Mar 12, 2026packagingClay restructures pricing from 5 tiers to 4 with new dual-credit model
  4. Feb 23, 2026improvedClay adds Ads feature to pricing comparison table · this change
  5. Jan 13, 2026improvedClay Doubles Pro Plan Search Limit to 50,000, Enhances Explorer Plan by 150% with New Features Coming Soon

Across CRM in the same window

All CRM changes
  1. HubSpotFeb 23HubSpot Service Starter adds free 28-day Customer Agent trial to Pro and Enterprise
  2. ZoomInfoJan 14ZoomInfo Introduces AI-Powered Sales Assistant with New Copilot Feature Amid Major Product Rebranding
  3. SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy

Questions about this change

Did Clay raise prices in February 2026?

No list-price increase was recorded between Feb 16, 2026 and Feb 23, 2026. The change Pulse detected was a product change: feature change.

What changed on Clay's pricing page between Feb 16, 2026 and Feb 23, 2026?

Feature: No Ads feature → Ads feature, added. Pulse compared the captures it took on Feb 16, 2026 and Feb 23, 2026; the before/after table above lists each item as written on the page.

How often does Clay change its pricing?

Pulse recorded 1 other pricing-page change for Clay in the 90 days before this one; the previous change was "Clay Doubles Pro Plan Search Limit to 50,000, Enhances Explorer Plan by 150% with New Features Coming Soon" on Jan 13, 2026; Clay has been tracked since 2024-10-01.