Amplitude adds AI Agents & MCP feature across all plan tiers
What happened
Between the Mar 9, 2026 and Mar 16, 2026 captures of Amplitude's pricing page, Pulse recorded one change: Added AI Agents & MCP feature across all plans (Starter, Plus, Growth, Enterprise). Pulse files it as a product change (feature added) with an upward direction.
It lands 21 days after Amplitude's previous change, "Amplitude drops 30% off promo, retargets Starter for solo users" (Feb 23, 2026). Before that Pulse recorded "Amplitude slashes Plus Annual plan 30% off for new users" (Feb 16, 2026), "Amplitude repositions Starter plan to emphasize 'No credit card required'" (Feb 9, 2026) and "Amplitude Introduces AI Feedback Feature to Starter Plan, Enhancing Accessibility for All Users" (Jan 10, 2026). Amplitude has been tracked since 2023-11-14.
In the same window Fullstory, Microsoft, Segment, Mixpanel and Heap also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus, Growth, Enterprise · FeatureAddedNot listedAI Agents & MCP feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus, Growth, Enterprise | Feature | Not listed | AI Agents & MCP feature | Added |
Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Amplitude's pricing page (amplitude.com) from Mar 9, 2026 and Mar 16, 2026; the change is marked near the top of the page, where AI Agents & MCP feature now appears.
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The two full-page captures with this change marked up are free with an account.
Amplitude, the last 90 days
Full history- Jun 1, 2026improvedAmplitude launches Zoning Insights with AI recommendations and exports
- May 4, 2026improvedAmplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org
- Apr 2, 2026packagingAmplitude drops tiered plan framing for unified feature display
- Mar 16, 2026improvedAmplitude adds AI Agents & MCP feature across all plan tiers · this change
- Feb 23, 2026packagingAmplitude drops 30% off promo, retargets Starter for solo users
- Feb 16, 2026packagingAmplitude slashes Plus Annual plan 30% off for new users
- Feb 9, 2026packagingAmplitude repositions Starter plan to emphasize 'No credit card required'
- Jan 10, 2026improvedAmplitude Introduces AI Feedback Feature to Starter Plan, Enhancing Accessibility for All Users
Across Data & Analytics in the same window
All Data & Analytics changes- FullstoryFeb 23Fullstory launches Guides and Surveys add-on for product adoption
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
Questions about this change
Did Amplitude raise prices in March 2026?
No list-price increase was recorded between Mar 9, 2026 and Mar 16, 2026. The change Pulse detected was a product change: feature added.
What changed on Amplitude's pricing page between Mar 9, 2026 and Mar 16, 2026?
Plus, Growth, Enterprise feature: Not listed → AI Agents & MCP feature, added. Pulse compared the captures it took on Mar 9, 2026 and Mar 16, 2026; the before/after table above lists each item as written on the page.
How often does Amplitude change its pricing?
Pulse recorded 4 other pricing-page changes for Amplitude in the 90 days before this one; the previous change was "Amplitude drops 30% off promo, retargets Starter for solo users" on Feb 23, 2026; Amplitude has been tracked since 2023-11-14.