Pricing change·Feb 4 → Feb 9, 2026·Week 6, 2026·Data & Analytics
Amplitude repositions Starter plan to emphasize 'No credit card required'
What changed
New plan
Starter plan repositioned from 'For individuals and explorers getting started' to 'Get more for free than anywhere else'; Starter plan now emphasizes 'No credit card required' instead of generic 'Free' label
Discount change
Removed promotional discount: 30% off first year of Plus Annual plan
Before and after
Feb 4, 2026 vs Feb 9, 2026Pulse.
100%
Change 1 of 2 · plan added
Starter plan repositioned from 'For individuals and explorers getting started' to 'Get more for free than anywhere else'; Starter plan now emphasizes 'No credit card required' instead of generic 'Free' label
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Q4 2025 · Amplitude Introduces AI Feedback Feature to Starter Plan, Enhancing Accessibility for All UsersAmplitude slashes Plus Annual plan 30% off for new users · Week 8, 2026
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