Amplitude repositions Starter plan to emphasize 'No credit card required'
What happened
Between the Feb 4, 2026 and Feb 9, 2026 captures of Amplitude's pricing page, Pulse recorded 2 changes: Starter plan repositioned from 'For individuals and explorers getting started' to 'Get more for free than anywhere else'; Starter plan now emphasizes 'No credit card required' instead of generic 'Free' label; Removed promotional discount: 30% off first year of Plus Annual plan. Pulse files it as a pricing change (new plan, discount change) with an upward direction.
It lands 30 days after Amplitude's previous change, "Amplitude Introduces AI Feedback Feature to Starter Plan, Enhancing Accessibility for All Users" (Jan 10, 2026). Amplitude has been tracked since 2023-11-14.
In the same window Microsoft, Segment, Mixpanel, Heap and Fullstory also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · PlanReworded
BeforeFor individuals and explorers getting started
AfterGet more for free than anywhere else
- Plus · DiscountRemovedpromotional discountNo promotional discount
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Plan | For individuals and explorers getting started | Get more for free than anywhere else | Reworded |
| Plus | Discount | promotional discount | No promotional discount | Removed |
Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Amplitude's pricing page (amplitude.com) from Feb 4, 2026 and Feb 9, 2026; the change is marked near the top of the page, where "For individuals and explorers getting started" becomes "Get more for free than anywhere else".
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The two full-page captures with this change marked up are free with an account.
Amplitude, the last 90 days
Full history- Mar 16, 2026improvedAmplitude adds AI Agents & MCP feature across all plan tiers
- Feb 23, 2026packagingAmplitude drops 30% off promo, retargets Starter for solo users
- Feb 16, 2026packagingAmplitude slashes Plus Annual plan 30% off for new users
- Feb 9, 2026packagingAmplitude repositions Starter plan to emphasize 'No credit card required' · this change
- Jan 10, 2026improvedAmplitude Introduces AI Feedback Feature to Starter Plan, Enhancing Accessibility for All Users
Across Data & Analytics in the same window
All Data & Analytics changes- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
- FullstoryJan 10Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
Questions about this change
Did Amplitude raise prices in February 2026?
No list-price increase was recorded between Feb 4, 2026 and Feb 9, 2026. The change Pulse detected was a pricing change: new plan, discount change.
What changed on Amplitude's pricing page between Feb 4, 2026 and Feb 9, 2026?
Starter plan: For individuals and explorers getting started → Get more for free than anywhere else, reworded; Plus discount: promotional discount → No promotional discount, removed. Pulse compared the captures it took on Feb 4, 2026 and Feb 9, 2026; the before/after table above lists each item as written on the page.
How often does Amplitude change its pricing?
Pulse recorded 1 other pricing-page change for Amplitude in the 90 days before this one; the previous change was "Amplitude Introduces AI Feedback Feature to Starter Plan, Enhancing Accessibility for All Users" on Jan 10, 2026; Amplitude has been tracked since 2023-11-14.