Product change·Dec 29 → Mar 30, 2026·Q1 2026·Data & Analytics
Amplitude drops tiered plan framing for unified feature display
What changed
Positioning
Plan feature list headers updated: Plus, Growth, and Enterprise no longer say 'Everything in [lower tier], and:' — all plans now display 'What's included:' removing the tiered inheritance framing.
Before and after
Dec 29, 2025 vs Mar 30, 2026Pulse.
100%
What changed
Plan feature list headers updated: Plus, Growth, and Enterprise no longer say 'Everything in [lower tier], and:' — all plans now display 'What's included:' removing the tiered inheritance framing.
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Week 12, 2026 · Amplitude adds AI Agents & MCP feature across all plan tiersAmplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org · Week 19, 2026
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- Week 28, 2026·improvedAmplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers
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- Week 23, 2026·improvedAmplitude launches Zoning Insights with AI recommendations and exports
- Week 19, 2026·improvedAmplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org