Amplitude drops tiered plan framing for unified feature display
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Amplitude's pricing page, Pulse recorded one change: Plan feature list headers updated: Plus, Growth, and Enterprise no longer say 'Everything in [lower tier], and:' — all plans now display 'What's included:' removing the tiered inheritance framing. Pulse files it as a product change (positioning) with a neutral direction.
It lands 18 days after Amplitude's previous change, "Amplitude adds AI Agents & MCP feature across all plan tiers" (Mar 16, 2026). Before that Pulse recorded "Amplitude drops 30% off promo, retargets Starter for solo users" (Feb 23, 2026), "Amplitude slashes Plus Annual plan 30% off for new users" (Feb 16, 2026) and "Amplitude repositions Starter plan to emphasize 'No credit card required'" (Feb 9, 2026). Amplitude has been tracked since 2023-11-14.
In the same window Segment, Microsoft, Hotjar, Mixpanel and Fullstory also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus, Growth, Enterprise · PositioningPositioning
Plan feature list headers updated: Plus, Growth, and Enterprise no longer say 'Everything in [lower tier], and:' — all plans now display 'What's included:' removing the tiered inheritance framing.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus, Growth, Enterprise | Positioning | Plan feature list headers updated: Plus, Growth, and Enterprise no longer say 'Everything in [lower tier], and:' — all plans now display 'What's included:' removing the tiered inheritance framing. | Positioning | |
Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Amplitude's pricing page (amplitude.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page.
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Amplitude, the last 90 days
Full history- Jul 2, 2026packagingAmplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant
- Jun 1, 2026improvedAmplitude launches Zoning Insights with AI recommendations and exports
- May 4, 2026improvedAmplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org
- Apr 2, 2026packagingAmplitude drops tiered plan framing for unified feature display · this change
- Mar 16, 2026improvedAmplitude adds AI Agents & MCP feature across all plan tiers
- Feb 23, 2026packagingAmplitude drops 30% off promo, retargets Starter for solo users
- Feb 16, 2026packagingAmplitude slashes Plus Annual plan 30% off for new users
- Feb 9, 2026packagingAmplitude repositions Starter plan to emphasize 'No credit card required'
- Jan 10, 2026improvedAmplitude Introduces AI Feedback Feature to Starter Plan, Enhancing Accessibility for All Users
Across Data & Analytics in the same window
All Data & Analytics changes- SegmentApr 3Segment cuts listed destinations from 750+ to 550+, rebrands CDP add-ons
- MicrosoftApr 3Microsoft Copilot adds 4K Clipchamp export, AI image tools to Premium plan
- HotjarApr 1Hotjar Restructures Session Replay Limits, Adds MCP Tool Caps
- MixpanelApr 1Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics
- FullstoryFeb 23Fullstory launches Guides and Surveys add-on for product adoption
Questions about this change
Did Amplitude raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a product change: positioning.
What changed on Amplitude's pricing page between Dec 29, 2025 and Mar 30, 2026?
Plan feature list headers updated: Plus, Growth, and Enterprise no longer say 'Everything in [lower tier], and:' — all plans now display 'What's included:' removing the tiered inheritance framing. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Amplitude change its pricing?
Pulse recorded 5 other pricing-page changes for Amplitude in the 90 days before this one; the previous change was "Amplitude adds AI Agents & MCP feature across all plan tiers" on Mar 16, 2026; Amplitude has been tracked since 2023-11-14.