Amplitude slashes Plus Annual plan 30% off for new users
What happened
Between the Feb 9, 2026 and Feb 16, 2026 captures of Amplitude's pricing page, Pulse recorded one change: New promotional banner offering 30% off the first year of the Plus Annual plan. Pulse files it as a pricing change (discount change) with a neutral direction.
It lands 7 days after Amplitude's previous change, "Amplitude repositions Starter plan to emphasize 'No credit card required'" (Feb 9, 2026). Before that Pulse recorded "Amplitude Introduces AI Feedback Feature to Starter Plan, Enhancing Accessibility for All Users" (Jan 10, 2026). Amplitude has been tracked since 2023-11-14.
In the same window Microsoft, Segment, Mixpanel, Heap and Fullstory also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus · DiscountDiscount change
New promotional banner offering 30% off the first year of the Plus Annual plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Discount | New promotional banner offering 30% off the first year of the Plus Annual plan | Discount change | |
Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Amplitude's pricing page (amplitude.com) from Feb 9, 2026 and Feb 16, 2026; the change is marked near the top of the page.
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Amplitude, the last 90 days
Full history- Apr 2, 2026packagingAmplitude drops tiered plan framing for unified feature display
- Mar 16, 2026improvedAmplitude adds AI Agents & MCP feature across all plan tiers
- Feb 23, 2026packagingAmplitude drops 30% off promo, retargets Starter for solo users
- Feb 16, 2026packagingAmplitude slashes Plus Annual plan 30% off for new users · this change
- Feb 9, 2026packagingAmplitude repositions Starter plan to emphasize 'No credit card required'
- Jan 10, 2026improvedAmplitude Introduces AI Feedback Feature to Starter Plan, Enhancing Accessibility for All Users
Across Data & Analytics in the same window
All Data & Analytics changes- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
- FullstoryJan 10Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
Questions about this change
Did Amplitude raise prices in February 2026?
No list-price increase was recorded between Feb 9, 2026 and Feb 16, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Amplitude's pricing page between Feb 9, 2026 and Feb 16, 2026?
New promotional banner offering 30% off the first year of the Plus Annual plan. Pulse compared the captures it took on Feb 9, 2026 and Feb 16, 2026; the before/after table above lists each item as written on the page.
How often does Amplitude change its pricing?
Pulse recorded 2 other pricing-page changes for Amplitude in the 90 days before this one; the previous change was "Amplitude repositions Starter plan to emphasize 'No credit card required'" on Feb 9, 2026; Amplitude has been tracked since 2023-11-14.