Amplitude drops 30% off promo, retargets Starter for solo users
What happened
Between the Feb 16, 2026 and Feb 23, 2026 captures of Amplitude's pricing page, Pulse recorded 2 changes: Starter plan positioning changed from 'Get more for free than anywhere else. For small teams finding product-market fit' to 'For individuals and explorers getting started'; Removed promotional campaign offering 30% off first year of Plus Annual plan. Pulse files it as a pricing change (positioning, discount change) with a neutral direction.
It lands 6 days after Amplitude's previous change, "Amplitude slashes Plus Annual plan 30% off for new users" (Feb 16, 2026). Before that Pulse recorded "Amplitude repositions Starter plan to emphasize 'No credit card required'" (Feb 9, 2026) and "Amplitude Introduces AI Feedback Feature to Starter Plan, Enhancing Accessibility for All Users" (Jan 10, 2026). Amplitude has been tracked since 2023-11-14.
In the same window Fullstory, Microsoft, Segment, Mixpanel and Heap also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · PositioningPositioning
Starter plan positioning changed from 'Get more for free than anywhere else. For small teams finding product-market fit' to 'For individuals and explorers getting started'
- Plus · DiscountRemoved
Beforepromotional campaign offering 30% off first year of Plus Annual plan
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Positioning | Starter plan positioning changed from 'Get more for free than anywhere else. For small teams finding product-market fit' to 'For individuals and explorers getting started' | Positioning | |
| Plus | Discount | promotional campaign offering 30% off first year of Plus Annual plan | Not listed | Removed |
Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Amplitude's pricing page (amplitude.com) from Feb 16, 2026 and Feb 23, 2026; the change is marked near the top of the page, where the promotional campaign offering 30% off first year of Plus Annual plan no longer appears.
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The two full-page captures with this change marked up are free with an account.
Amplitude, the last 90 days
Full history- May 4, 2026improvedAmplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org
- Apr 2, 2026packagingAmplitude drops tiered plan framing for unified feature display
- Mar 16, 2026improvedAmplitude adds AI Agents & MCP feature across all plan tiers
- Feb 23, 2026packagingAmplitude drops 30% off promo, retargets Starter for solo users · this change
- Feb 16, 2026packagingAmplitude slashes Plus Annual plan 30% off for new users
- Feb 9, 2026packagingAmplitude repositions Starter plan to emphasize 'No credit card required'
- Jan 10, 2026improvedAmplitude Introduces AI Feedback Feature to Starter Plan, Enhancing Accessibility for All Users
Across Data & Analytics in the same window
All Data & Analytics changes- FullstoryFeb 23Fullstory launches Guides and Surveys add-on for product adoption
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
Questions about this change
Did Amplitude raise prices in February 2026?
No list-price increase was recorded between Feb 16, 2026 and Feb 23, 2026. The change Pulse detected was a pricing change: positioning, discount change.
What changed on Amplitude's pricing page between Feb 16, 2026 and Feb 23, 2026?
Starter plan positioning changed from 'Get more for free than anywhere else. For small teams finding product-market fit' to 'For individuals and explorers getting started'; Plus discount: promotional campaign offering 30% off first year of Plus Annual plan → Not listed, removed. Pulse compared the captures it took on Feb 16, 2026 and Feb 23, 2026; the before/after table above lists each item as written on the page.
How often does Amplitude change its pricing?
Pulse recorded 3 other pricing-page changes for Amplitude in the 90 days before this one; the previous change was "Amplitude slashes Plus Annual plan 30% off for new users" on Feb 16, 2026; Amplitude has been tracked since 2023-11-14.