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Fullstory

FullStory is a SaaS company that provides digital experience analytics, allowing businesses to understand and improve user interactions on their websites and apps.

Entry price

Free

Free plan available

Plans tracked

5 add-ons

Pricing changes

Latest Wk 9 '26

Pricing model

Subscription

Free tier available

Pricing Change History

5 changes

20265 changes

Feb 23, 2026

Improvement

Weekly

Fullstory launches Guides and Surveys add-on for product adoption

Added new Guides and Surveys add-on for in-app product adoption and user feedback

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Jan 10, 2026

Packaging

Quarterly

Fullstory Expands Free Tier: 30,000 Monthly Sessions, 12 Months Analytics Retention, and Core Features for Up to 10 Users

FullstoryFree tier expanded with specific capacity details: 30,000 monthly sessions and 12 months of analytics retention, supporting up to 10 users with core capabilities like Session Replay and debugging tools

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Jan 10, 2026

Packaging

Quarterly

Fullstory Restructures Pricing to Offer Three Distinct Solutions: Analytics, Workforce, and Anywhere for Enhanced Customer and Employee Experiences

Pricing page restructured from single analytics-focused offering to three distinct product solutions: Analytics (customer journey intelligence), Workforce (digital employee experience), and Anywhere (warehouse & ecosystem activations) Anywhere product added with two components: Warehouse (integrate behavioral data with data warehouse/cloud storage) and Activation (use real-time behavioral signals to personalize experiences)

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Jan 10, 2026

Improvement

Quarterly

Fullstory Rebrands Autocapture to Fullcapture, Enhancing Server-Side Processing and Behavioral Data Capabilities

Autocapture feature rebranded to Fullcapture with expanded product description emphasizing server-side processing and enhanced behavioral data capabilities

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Jan 10, 2026

Packaging

Quarterly

Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities

Data Direct plan introduced for data science and analytics teams to build predictive models or use data for GenAI and LLMs Premium Support notation changed from asterisk (*) to explicit 'Add-on' label

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