Amplitude launches Zoning Insights with AI recommendations and exports
What happened
Between the May 25, 2026 and Jun 1, 2026 captures of Amplitude's pricing page, Pulse recorded one change: New Zoning Insights product added to comparison table. Includes zone creation (50/50/75 add-on/100 add-on), overlays, page group mapping, engagement metrics, comparisons, revenue metrics, AI recommendations, Chrome extension, and exports. Pulse files it as a product change (feature added) with an upward direction.
It lands 28 days after Amplitude's previous change, "Amplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org" (May 4, 2026). Before that Pulse recorded "Amplitude drops tiered plan framing for unified feature display" (Apr 2, 2026) and "Amplitude adds AI Agents & MCP feature across all plan tiers" (Mar 16, 2026). Amplitude has been tracked since 2023-11-14.
In the same window Segment, Microsoft, Hotjar and Mixpanel also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAdded
BeforeNo Zoning Insights product
AfterZoning Insights product
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No Zoning Insights product | Zoning Insights product | Added |
Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Amplitude's pricing page (amplitude.com) from May 25, 2026 and Jun 1, 2026; the change is marked around the middle of the page, where Zoning Insights product now appears.
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The two full-page captures with this change marked up are free with an account.
Amplitude, the last 90 days
Full history- Jul 13, 2026packagingAmplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- Jul 6, 2026packagingAmplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers
- Jul 2, 2026packagingAmplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant
- Jun 1, 2026improvedAmplitude launches Zoning Insights with AI recommendations and exports · this change
- May 4, 2026improvedAmplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org
- Apr 2, 2026packagingAmplitude drops tiered plan framing for unified feature display
- Mar 16, 2026improvedAmplitude adds AI Agents & MCP feature across all plan tiers
Across Data & Analytics in the same window
All Data & Analytics changes- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- HotjarApr 13Hotjar redirects users to Contentsquare, signals full platform merger
- MixpanelApr 1Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics
Questions about this change
Did Amplitude raise prices in June 2026?
No list-price increase was recorded between May 25, 2026 and Jun 1, 2026. The change Pulse detected was a product change: feature added.
What changed on Amplitude's pricing page between May 25, 2026 and Jun 1, 2026?
Feature: No Zoning Insights product → Zoning Insights product, added. Pulse compared the captures it took on May 25, 2026 and Jun 1, 2026; the before/after table above lists each item as written on the page.
How often does Amplitude change its pricing?
Pulse recorded 3 other pricing-page changes for Amplitude in the 90 days before this one; the previous change was "Amplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org" on May 4, 2026; Amplitude has been tracked since 2023-11-14.