Ahrefs Introduces Unlimited Credits for Standard and Advanced Plans Amidst Major Pricing Restructuring and New Starter Plan Launch
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Ahrefs's pricing page, Pulse recorded 7 changes: Advanced plan credits per user increased from 750 to Unlimited; Starter plan introduced at $29/mo with limited access to Site Explorer, Keywords Explorer, and Site Audit; Additional user pricing restructured from flat $50/mo to tiered pricing: $40/mo for Lite (down 20%), $60/mo for Standard (up 20%), $80/mo for Advanced (up 60%); Standard plan credits per user increased from 600 to Unlimited; Advanced plan increased from $399/mo to $449/mo (13% increase); Standard plan increased from $199/mo to $249/mo (25% increase); Lite plan increased from $99/mo to $129/mo (30% increase). Pulse files it as a pricing change (limit increase, new plan, package change, price increase) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $29, Lite at $129, Brand Radar AI at $199, Standard at $249 and Advanced at $449.
Ahrefs's previous recorded change was "Ahrefs Enterprise Plan Pricing Changes to 'Custom' with Annual Contract Requirement" (Q1 2024). Ahrefs has been tracked since 2023-11-14.
In the same window Semrush, Moz and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Advanced · LimitChanged750Unlimited
- Starter · PlanAddedNo Starter planStarter plan
- Lite, Standard, Advanced · PackagingChangedflat $50/motiered pricing
- Standard · LimitChanged600Unlimited
- Advanced · Price+13%$399/mo$449/mo
- Standard · Price+25%$199/mo$249/mo
- Lite · Price+30%$99/mo$129/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Advanced | Limit | 750 | Unlimited | Changed |
| Starter | Plan | No Starter plan | Starter plan | Added |
| Lite, Standard, Advanced | Packaging | flat $50/mo | tiered pricing | Changed |
| Standard | Limit | 600 | Unlimited | Changed |
| Advanced | Price | $399/mo | $449/mo | +13% |
| Standard | Price | $199/mo | $249/mo | +25% |
| Lite | Price | $99/mo | $129/mo | +30% |
Values as written on Ahrefs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ahrefs's pricing page (ahrefs.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where advanced price reads $399/mo and then $449/mo.
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The two full-page captures with this change marked up are free with an account.
Ahrefs, the last 90 days
Full history- Q1 2025improvedAhrefs Introduces Monthly Billing for Enterprise Plan Users, Changing from $1,000/year to $100/month per user
- Q4 2024improvedAhrefs Restructures Enterprise Plan to Monthly Billing at $1,499/mo, Enhancing Accessibility for Users
- Q3 2024improvedAhrefs Launches Report Builder Feature in Advanced Tier, Enhancing User Experience
- Q2 2024increaseAhrefs Introduces Unlimited Credits for Standard and Advanced Plans Amidst Major Pricing Restructuring and New Starter Plan Launch · this change
- Q1 2024improvedAhrefs Enterprise Plan Pricing Changes to 'Custom' with Annual Contract Requirement
Across Marketing & Content in the same window
All Marketing & Content changes- SemrushOct 19Semrush hides Advanced plan price behind demo request, drops prompt cap
- MozOct 5Moz triples AI Visibility quotas on all Pro plans, prices unchanged
- SimilarwebSep 28Similarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility
- SemrushSep 28Semrush launches $0 Free plan with 10 reports a day, no credit card needed
- MozSep 14Moz Pro adds AI Sentiment Analysis to comparison table
Questions about this change
Did Ahrefs raise prices in July 2024?
Yes. Pulse captured Ahrefs's pricing page on Apr 1, 2024 and again on Jul 1, 2024 and recorded 3 price increases: Advanced: $399/mo → $449/mo (+13%); Standard: $199/mo → $249/mo (+25%); Lite: $99/mo → $129/mo (+30%).
What changed on Ahrefs's pricing page between Apr 1, 2024 and Jul 1, 2024?
Advanced limit: 750 → Unlimited, changed; Starter plan: No Starter plan → Starter plan, added; Lite, Standard, Advanced packaging: flat $50/mo → tiered pricing, changed; Standard limit: 600 → Unlimited, changed; Advanced price: $399/mo → $449/mo (+13%); Standard price: $199/mo → $249/mo (+25%); Lite price: $99/mo → $129/mo (+30%). Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Ahrefs change its pricing?
Pulse recorded 1 other pricing-page change for Ahrefs in the 90 days before this one; the previous change was "Ahrefs Enterprise Plan Pricing Changes to 'Custom' with Annual Contract Requirement" in Q1 2024; Ahrefs has been tracked since 2023-11-14.