Ahrefs Introduces Unlimited Credits for Standard and Advanced Plans Amidst Major Pricing Restructuring and New Starter Plan Launch
What changed
Advanced plan credits per user increased from 750 to Unlimited
Starter plan introduced at $29/mo with limited access to Site Explorer, Keywords Explorer, and Site Audit
Additional user pricing restructured from flat $50/mo to tiered pricing: $40/mo for Lite (down 20%), $60/mo for Standard (up 20%), $80/mo for Advanced (up 60%)
Standard plan credits per user increased from 600 to Unlimited
Advanced plan increased from $399/mo to $449/mo (13% increase)
Standard plan increased from $199/mo to $249/mo (25% increase)
Lite plan increased from $99/mo to $129/mo (30% increase)
Before and after
Apr 1, 2024 vs Jul 1, 2024Advanced plan credits per user increased from 750 to Unlimited
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More from Ahrefs
Full history →- Week 40, 2026·improvedAhrefs discloses 4M Connect API units/mo for Enterprise, previously Custom
- Week 39, 2026·improvedAhrefs doubles Connect API unit limits, drops Enterprise cap for Custom
- Q2 2026·packagingAhrefs: API/credit limits raised (Lite-Advanced) + Free tier renamed
- Week 20, 2026·packagingAhrefs rebrands Enterprise API access as Uncapped
- Week 19, 2026·improvedAhrefs boosts API limits 5x with bigger row caps and integration units
