Ahrefs Enterprise Plan Pricing Changes to 'Custom' with Annual Contract Requirement
What happened
Between the Jan 1, 2024 and Apr 1, 2024 captures of Ahrefs's pricing page, Pulse recorded 5 changes: AI Content Grader moved from Standard tier to Advanced tier and released (status changed from 'Soon' to 'New'); Site structure feature in Standard plan updated to 'Full site structure' for more comprehensive coverage; Best links filter in Lite plan released (status changed from 'Soon' to 'New'); Authors feature in Standard plan released as 'Linking authors' (previously marked 'Soon'); Enterprise plan pricing changed from $999/mo to 'Custom' with annual contract requirement. Pulse files it as a pricing change (feature change, price hidden) with a downward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $29, Lite at $129, Brand Radar AI at $199, Standard at $249 and Advanced at $449.
This is the first pricing-page change Pulse has recorded for Ahrefs. Ahrefs has been tracked since 2023-11-14.
In the same window Semrush, Moz and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard, Advanced · FeatureRewordedSoonNew
- Standard · FeatureFeature change
Site structure feature in Standard plan updated to 'Full site structure' for more comprehensive coverage
- Lite · FeatureRewordedSoonNew
- Standard · FeatureFeature change
Authors feature in Standard plan released as 'Linking authors' (previously marked 'Soon')
- Enterprise · Price visibilityChanged$999/mo'Custom'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard, Advanced | Feature | Soon | New | Reworded |
| Standard | Feature | Site structure feature in Standard plan updated to 'Full site structure' for more comprehensive coverage | Feature change | |
| Lite | Feature | Soon | New | Reworded |
| Standard | Feature | Authors feature in Standard plan released as 'Linking authors' (previously marked 'Soon') | Feature change | |
| Enterprise | Price visibility | $999/mo | 'Custom' | Changed |
Values as written on Ahrefs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ahrefs's pricing page (ahrefs.com) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where "Soon" becomes "New".
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The two full-page captures with this change marked up are free with an account.
Ahrefs, pricing history
Full history- Q4 2024improvedAhrefs Restructures Enterprise Plan to Monthly Billing at $1,499/mo, Enhancing Accessibility for Users
- Q3 2024improvedAhrefs Launches Report Builder Feature in Advanced Tier, Enhancing User Experience
- Q2 2024increaseAhrefs Introduces Unlimited Credits for Standard and Advanced Plans Amidst Major Pricing Restructuring and New Starter Plan Launch
- Q1 2024improvedAhrefs Enterprise Plan Pricing Changes to 'Custom' with Annual Contract Requirement · this change
Across Marketing & Content in the same window
All Marketing & Content changes- SemrushOct 19Semrush hides Advanced plan price behind demo request, drops prompt cap
- MozOct 5Moz triples AI Visibility quotas on all Pro plans, prices unchanged
- SimilarwebSep 28Similarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility
- SemrushSep 28Semrush launches $0 Free plan with 10 reports a day, no credit card needed
- MozSep 14Moz Pro adds AI Sentiment Analysis to comparison table
Questions about this change
Did Ahrefs raise prices in April 2024?
No list-price increase was recorded between Jan 1, 2024 and Apr 1, 2024. The change Pulse detected was a pricing change: feature change, price hidden.
What changed on Ahrefs's pricing page between Jan 1, 2024 and Apr 1, 2024?
Standard, Advanced feature: Soon → New, reworded; Site structure feature in Standard plan updated to 'Full site structure' for more comprehensive coverage; Lite feature: Soon → New, reworded; Authors feature in Standard plan released as 'Linking authors' (previously marked 'Soon'); Enterprise price visibility: $999/mo → 'Custom', changed. Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Ahrefs change its pricing?
Pulse recorded 0 other pricing-page changes for Ahrefs in the 90 days before this one; Ahrefs has been tracked since 2023-11-14.