Ahrefs Launches Report Builder Feature in Advanced Tier, Enhancing User Experience
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Ahrefs's pricing page, Pulse recorded 3 changes: Report Builder feature released in Advanced tier (previously marked 'Soon'); Directory listing clarified as Agency directory listing in Advanced tier; Content Master renamed to AI Content Helper in Standard tier. Pulse files it as a product change (feature added, feature change) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $29, Lite at $129, Brand Radar AI at $199, Standard at $249 and Advanced at $449.
Ahrefs's previous recorded change was "Ahrefs Introduces Unlimited Credits for Standard and Advanced Plans Amidst Major Pricing Restructuring and New Starter Plan Launch" (Q2 2024). Ahrefs has been tracked since 2023-11-14.
In the same window Semrush, Moz and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Advanced · FeatureFeature added
Report Builder feature released in Advanced tier (previously marked 'Soon')
- Advanced · FeatureFeature change
Directory listing clarified as Agency directory listing in Advanced tier
- Standard · FeatureRenamedContent MasterAI Content Helper
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Advanced | Feature | Report Builder feature released in Advanced tier (previously marked 'Soon') | Feature added | |
| Advanced | Feature | Directory listing clarified as Agency directory listing in Advanced tier | Feature change | |
| Standard | Feature | Content Master | AI Content Helper | Renamed |
Values as written on Ahrefs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ahrefs's pricing page (ahrefs.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where "Content Master" becomes "AI Content Helper".
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The two full-page captures with this change marked up are free with an account.
Ahrefs, the last 90 days
Full history- Q2 2025improvedAhrefs Introduces Brand Radar AI Add-on for $99/mo to Enhance Brand Visibility in AI-Generated Answers
- Q1 2025improvedAhrefs Introduces Monthly Billing for Enterprise Plan Users, Changing from $1,000/year to $100/month per user
- Q4 2024improvedAhrefs Restructures Enterprise Plan to Monthly Billing at $1,499/mo, Enhancing Accessibility for Users
- Q3 2024improvedAhrefs Launches Report Builder Feature in Advanced Tier, Enhancing User Experience · this change
- Q2 2024increaseAhrefs Introduces Unlimited Credits for Standard and Advanced Plans Amidst Major Pricing Restructuring and New Starter Plan Launch
Across Marketing & Content in the same window
All Marketing & Content changes- SemrushOct 19Semrush hides Advanced plan price behind demo request, drops prompt cap
- MozOct 5Moz triples AI Visibility quotas on all Pro plans, prices unchanged
- SimilarwebSep 28Similarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility
- SemrushSep 28Semrush launches $0 Free plan with 10 reports a day, no credit card needed
- MozSep 14Moz Pro adds AI Sentiment Analysis to comparison table
Questions about this change
Did Ahrefs raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a product change: feature added, feature change.
What changed on Ahrefs's pricing page between Jul 1, 2024 and Oct 1, 2024?
Report Builder feature released in Advanced tier (previously marked 'Soon'); Directory listing clarified as Agency directory listing in Advanced tier; Standard feature: Content Master → AI Content Helper, renamed. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Ahrefs change its pricing?
Pulse recorded 1 other pricing-page change for Ahrefs in the 90 days before this one; the previous change was "Ahrefs Introduces Unlimited Credits for Standard and Advanced Plans Amidst Major Pricing Restructuring and New Starter Plan Launch" in Q2 2024; Ahrefs has been tracked since 2023-11-14.