Ahrefs Introduces Monthly Billing for Enterprise Plan Users, Changing from $1,000/year to $100/month per user
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Ahrefs's pricing page, Pulse recorded 8 changes: Content Kit moved out of beta with pricing set at $99/month (previously 'Free while in beta, then starting at $99/mo'); Images, Video, News search volume feature removed from Advanced plan feature list; Advanced plan crawl credits limit added: 1,500,000 crawl credits/month (previously unspecified); Enterprise plan additional user pricing changed from annual to monthly billing: $1,000/year per user → $100/month per user; Standard plan crawl credits limit added: 500,000 crawl credits/month (previously unspecified); Annual billing discount messaging changed from '2 months free' to 'save up to 17%' (clearer percentage-based language); Search type distribution feature added to Advanced plan; Lite plan crawl credits limit added: 100,000 crawl credits/month (previously unspecified). Pulse files it as a pricing change (add-on change, feature removed, threshold added, package change, discount change, feature added) with a downward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $29, Lite at $129, Brand Radar AI at $199, Standard at $249 and Advanced at $449.
Ahrefs's previous recorded change was "Ahrefs Restructures Enterprise Plan to Monthly Billing at $1,499/mo, Enhancing Accessibility for Users" (Q4 2024). Ahrefs has been tracked since 2023-11-14.
In the same window Semrush, Moz and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Content Kit · Add-onAdd-on change
Content Kit moved out of beta with pricing set at $99/month (previously 'Free while in beta, then starting at $99/mo')
- Advanced · FeatureFeature removed
Images, Video, News search volume feature removed from Advanced plan feature list
- Advanced · LimitAdded
BeforeNot listed
AfterAdvanced plan crawl credits limit
- Enterprise · Packaging—$1,000/year per user$100/month per user
- Standard · LimitAdded
BeforeNot listed
AfterStandard plan crawl credits limit
- — · DiscountReworded2 months freesave up to 17%
- Advanced · FeatureAdded
BeforeNot listed
AfterSearch type distribution feature
- Lite · LimitAdded
BeforeNo Lite plan crawl credits limit
AfterLite plan crawl credits limit
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Content Kit | Add-on | — | $99/month | Add-on change |
| Advanced | Feature | Images, Video, News search volume feature removed from Advanced plan feature list | Feature removed | |
| Advanced | Limit | Not listed | Advanced plan crawl credits limit | Added |
| Enterprise | Packaging | $1,000/year per user | $100/month per user | — |
| Standard | Limit | Not listed | Standard plan crawl credits limit | Added |
| — | Discount | 2 months free | save up to 17% | Reworded |
| Advanced | Feature | Not listed | Search type distribution feature | Added |
| Lite | Limit | No Lite plan crawl credits limit | Lite plan crawl credits limit | Added |
Values as written on Ahrefs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ahrefs's pricing page (ahrefs.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where Advanced plan crawl credits limit now appears.
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The two full-page captures with this change marked up are free with an account.
Ahrefs, the last 90 days
Full history- Week 3, 2026improvedAhrefs Massively Expands Social Media Manager Limits Across All Plans
- Jan 10, 2026packagingAhrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
- Q2 2025improvedAhrefs Introduces Brand Radar AI Add-on for $99/mo to Enhance Brand Visibility in AI-Generated Answers
- Q1 2025improvedAhrefs Introduces Monthly Billing for Enterprise Plan Users, Changing from $1,000/year to $100/month per user · this change
- Q4 2024improvedAhrefs Restructures Enterprise Plan to Monthly Billing at $1,499/mo, Enhancing Accessibility for Users
Across Marketing & Content in the same window
All Marketing & Content changes- SemrushOct 19Semrush hides Advanced plan price behind demo request, drops prompt cap
- MozOct 5Moz triples AI Visibility quotas on all Pro plans, prices unchanged
- SimilarwebSep 28Similarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility
- SemrushSep 28Semrush launches $0 Free plan with 10 reports a day, no credit card needed
- MozSep 14Moz Pro adds AI Sentiment Analysis to comparison table
Questions about this change
Did Ahrefs raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a pricing change: add-on change, feature removed, threshold added, package change, discount change, feature added.
What changed on Ahrefs's pricing page between Jan 1, 2025 and Apr 1, 2025?
Content Kit moved out of beta with pricing set at $99/month (previously 'Free while in beta, then starting at $99/mo'); Images, Video, News search volume feature removed from Advanced plan feature list; Advanced limit: Not listed → Advanced plan crawl credits limit, added; Enterprise packaging: $1,000/year per user → $100/month per user; Standard limit: Not listed → Standard plan crawl credits limit, added; discount: 2 months free → save up to 17%, reworded; Advanced feature: Not listed → Search type distribution feature, added; Lite limit: No Lite plan crawl credits limit → Lite plan crawl credits limit, added. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Ahrefs change its pricing?
Pulse recorded 1 other pricing-page change for Ahrefs in the 90 days before this one; the previous change was "Ahrefs Restructures Enterprise Plan to Monthly Billing at $1,499/mo, Enhancing Accessibility for Users" in Q4 2024; Ahrefs has been tracked since 2023-11-14.