Ahrefs Introduces Brand Radar AI Add-on for $99/mo to Enhance Brand Visibility in AI-Generated Answers
What happened
Between the Apr 1, 2025 and Jul 4, 2025 captures of Ahrefs's pricing page, Pulse recorded 5 changes: Broken links feature added to Standard plan under 'More in Site Explorer' section; Web Analytics event limits removed from Project Boost Pro (previously 10 million events/month) and Project Boost Max (previously 100 million events/month) add-on descriptions; Broken backlinks feature added to Standard plan under 'More in Site Explorer' section; Instant recrawl feature added to Project Boost Pro add-on; Brand Radar AI add-on introduced at $99/mo per index to track brand visibility in AI-generated answers (AI overviews, ChatGPT, Perplexity, with Gemini and Microsoft Copilot coming soon). Pulse files it as a packaging change (feature added, feature removed, new add-on) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $29, Lite at $129, Brand Radar AI at $199, Standard at $249 and Advanced at $449.
Ahrefs's previous recorded change was "Ahrefs Introduces Monthly Billing for Enterprise Plan Users, Changing from $1,000/year to $100/month per user" (Q1 2025). Ahrefs has been tracked since 2023-11-14.
In the same window Semrush, Moz and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard · FeatureAddedNo Broken links featureBroken links feature
- Project Boost Pro, Project Boost Max · FeatureRemoved
BeforeWeb Analytics event limits
AfterNo Web Analytics event limits
- Standard · FeatureAdded
BeforeNo Broken backlinks feature
AfterBroken backlinks feature
- Project Boost Pro · FeatureAdded
BeforeNo Instant recrawl feature
AfterInstant recrawl feature
- Brand Radar AI · Add-onAddedNo Brand Radar AI add-onBrand Radar AI add-on
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard | Feature | No Broken links feature | Broken links feature | Added |
| Project Boost Pro, Project Boost Max | Feature | Web Analytics event limits | No Web Analytics event limits | Removed |
| Standard | Feature | No Broken backlinks feature | Broken backlinks feature | Added |
| Project Boost Pro | Feature | No Instant recrawl feature | Instant recrawl feature | Added |
| Brand Radar AI | Add-on | No Brand Radar AI add-on | Brand Radar AI add-on | Added |
Values as written on Ahrefs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ahrefs's pricing page (ahrefs.com) from Apr 1, 2025 and Jul 4, 2025; the change is marked on the page, where Broken links feature now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Ahrefs, the last 90 days
Full history- Feb 9, 2026improvedAhrefs restructures Social Media Manager feature for unlimited beta access.
- Week 3, 2026improvedAhrefs Massively Expands Social Media Manager Limits Across All Plans
- Jan 10, 2026packagingAhrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
- Q2 2025improvedAhrefs Introduces Brand Radar AI Add-on for $99/mo to Enhance Brand Visibility in AI-Generated Answers · this change
- Q1 2025improvedAhrefs Introduces Monthly Billing for Enterprise Plan Users, Changing from $1,000/year to $100/month per user
Across Marketing & Content in the same window
All Marketing & Content changes- SemrushOct 19Semrush hides Advanced plan price behind demo request, drops prompt cap
- MozOct 5Moz triples AI Visibility quotas on all Pro plans, prices unchanged
- SimilarwebSep 28Similarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility
- SemrushSep 28Semrush launches $0 Free plan with 10 reports a day, no credit card needed
- MozSep 14Moz Pro adds AI Sentiment Analysis to comparison table
Questions about this change
Did Ahrefs raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 4, 2025. The change Pulse detected was a packaging change: feature added, feature removed, new add-on.
What changed on Ahrefs's pricing page between Apr 1, 2025 and Jul 4, 2025?
Standard feature: No Broken links feature → Broken links feature, added; Project Boost Pro, Project Boost Max feature: Web Analytics event limits → No Web Analytics event limits, removed; Standard feature: No Broken backlinks feature → Broken backlinks feature, added; Project Boost Pro feature: No Instant recrawl feature → Instant recrawl feature, added; Brand Radar AI add-on: No Brand Radar AI add-on → Brand Radar AI add-on, added. Pulse compared the captures it took on Apr 1, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Ahrefs change its pricing?
Pulse recorded 1 other pricing-page change for Ahrefs in the 90 days before this one; the previous change was "Ahrefs Introduces Monthly Billing for Enterprise Plan Users, Changing from $1,000/year to $100/month per user" in Q1 2025; Ahrefs has been tracked since 2023-11-14.