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AhrefsPackaging change · Feature change · Feature removed · New add-on · Oct 1 → Jan 1, 2025

Ahrefs Restructures Enterprise Plan to Monthly Billing at $1,499/mo, Enhancing Accessibility for Users

Verified Jan 10, 2026Marketing & ContentDirection: down
The changeSearch Intents feature — renamed.
Before · Oct 1Search Intents feature
After · Jan 1AI search intents
renamed
9 changes2 capturesOct 1, 2024 → Jan 1, 2025

What happened

Between the Oct 1, 2024 and Jan 1, 2025 captures of Ahrefs's pricing page, Pulse recorded 9 changes: Search Intents feature renamed to AI search intents in Keywords Explorer; AI Content Helper removed from included features (now available as part of Content Kit add-on at $99/mo); Report Builder add-on introduced at $99/mo - includes 50 reports, 50 widgets per report, 200 total widgets; Enterprise plan pricing restructured from annual-only billing ($14,990/yr) to monthly billing ($1,499/mo) with annual commitment required; Project Boost Pro add-on introduced at $20/mo per project; Content Kit add-on introduced - Beta access free, then starting at $99/mo. Includes AI Content Helper, AI Content Grader, and AI Content Inventory (soon); Report Builder removed from included features (now available as a separate add-on at $99/mo); Project Boost Max add-on introduced at $200/mo per project; Ahrefs Web Analytics added to Lite plan (moved from 'Soon' status to included). Pulse files it as a packaging change (feature change, feature removed, new add-on, package change, feature added) with a downward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $29, Lite at $129, Brand Radar AI at $199, Standard at $249 and Advanced at $449.

Ahrefs's previous recorded change was "Ahrefs Launches Report Builder Feature in Advanced Tier, Enhancing User Experience" (Q3 2024). Ahrefs has been tracked since 2023-11-14.

In the same window Semrush, Moz and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • — · FeatureRenamed
    Search Intents featureAI search intents
  • Content Kit · FeatureRemoved
    AI Content HelperNo AI Content Helper
  • Report Builder Add-on · Add-onAdded
    No Report Builder add-onReport Builder add-on
  • Enterprise · PackagingPackage change

    Enterprise plan pricing restructured from annual-only billing ($14,990/yr) to monthly billing ($1,499/mo) with annual commitment required

  • Project Boost Pro · Add-onAdded

    BeforeNo Project Boost Pro add-on

    AfterProject Boost Pro add-on

  • Content Kit · Add-onAdded
    No - Beta access free- Beta access free
  • — · FeatureRemoved
    Report BuilderNo Report Builder
  • Project Boost Max · Add-onAdded

    BeforeNo Project Boost Max add-on

    AfterProject Boost Max add-on

  • Lite · FeatureChanged
    'Soon' statusincluded

Values as written on Ahrefs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Ahrefs's pricing page (ahrefs.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where "Search Intents feature" becomes "AI search intents".

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The two full-page captures with this change marked up are free with an account.

Ahrefs, the last 90 days

Full history
  1. Jan 10, 2026packagingAhrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
  2. Q2 2025improvedAhrefs Introduces Brand Radar AI Add-on for $99/mo to Enhance Brand Visibility in AI-Generated Answers
  3. Q1 2025improvedAhrefs Introduces Monthly Billing for Enterprise Plan Users, Changing from $1,000/year to $100/month per user
  4. Q4 2024improvedAhrefs Restructures Enterprise Plan to Monthly Billing at $1,499/mo, Enhancing Accessibility for Users · this change
  5. Q3 2024improvedAhrefs Launches Report Builder Feature in Advanced Tier, Enhancing User Experience

Across Marketing & Content in the same window

All Marketing & Content changes
  1. SemrushOct 19Semrush hides Advanced plan price behind demo request, drops prompt cap
  2. MozOct 5Moz triples AI Visibility quotas on all Pro plans, prices unchanged
  3. SimilarwebSep 28Similarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility
  4. SemrushSep 28Semrush launches $0 Free plan with 10 reports a day, no credit card needed
  5. MozSep 14Moz Pro adds AI Sentiment Analysis to comparison table

Questions about this change

Did Ahrefs raise prices in January 2025?

No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: feature change, feature removed, new add-on, package change, feature added.

What changed on Ahrefs's pricing page between Oct 1, 2024 and Jan 1, 2025?

Feature: Search Intents feature → AI search intents, renamed; Content Kit feature: AI Content Helper → No AI Content Helper, removed; Report Builder Add-on add-on: No Report Builder add-on → Report Builder add-on, added; Enterprise plan pricing restructured from annual-only billing ($14,990/yr) to monthly billing ($1,499/mo) with annual commitment required; Project Boost Pro add-on: No Project Boost Pro add-on → Project Boost Pro add-on, added; Content Kit add-on: No - Beta access free → - Beta access free, added; feature: Report Builder → No Report Builder, removed; Project Boost Max add-on: No Project Boost Max add-on → Project Boost Max add-on, added; Lite feature: 'Soon' status → included, changed. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.

How often does Ahrefs change its pricing?

Pulse recorded 1 other pricing-page change for Ahrefs in the 90 days before this one; the previous change was "Ahrefs Launches Report Builder Feature in Advanced Tier, Enhancing User Experience" in Q3 2024; Ahrefs has been tracked since 2023-11-14.