Ahrefs Restructures Enterprise Plan to Monthly Billing at $1,499/mo, Enhancing Accessibility for Users
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Ahrefs's pricing page, Pulse recorded 9 changes: Search Intents feature renamed to AI search intents in Keywords Explorer; AI Content Helper removed from included features (now available as part of Content Kit add-on at $99/mo); Report Builder add-on introduced at $99/mo - includes 50 reports, 50 widgets per report, 200 total widgets; Enterprise plan pricing restructured from annual-only billing ($14,990/yr) to monthly billing ($1,499/mo) with annual commitment required; Project Boost Pro add-on introduced at $20/mo per project; Content Kit add-on introduced - Beta access free, then starting at $99/mo. Includes AI Content Helper, AI Content Grader, and AI Content Inventory (soon); Report Builder removed from included features (now available as a separate add-on at $99/mo); Project Boost Max add-on introduced at $200/mo per project; Ahrefs Web Analytics added to Lite plan (moved from 'Soon' status to included). Pulse files it as a packaging change (feature change, feature removed, new add-on, package change, feature added) with a downward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $29, Lite at $129, Brand Radar AI at $199, Standard at $249 and Advanced at $449.
Ahrefs's previous recorded change was "Ahrefs Launches Report Builder Feature in Advanced Tier, Enhancing User Experience" (Q3 2024). Ahrefs has been tracked since 2023-11-14.
In the same window Semrush, Moz and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRenamedSearch Intents featureAI search intents
- Content Kit · FeatureRemovedAI Content HelperNo AI Content Helper
- Report Builder Add-on · Add-onAddedNo Report Builder add-onReport Builder add-on
- Enterprise · PackagingPackage change
Enterprise plan pricing restructured from annual-only billing ($14,990/yr) to monthly billing ($1,499/mo) with annual commitment required
- Project Boost Pro · Add-onAdded
BeforeNo Project Boost Pro add-on
AfterProject Boost Pro add-on
- Content Kit · Add-onAddedNo - Beta access free- Beta access free
- — · FeatureRemovedReport BuilderNo Report Builder
- Project Boost Max · Add-onAdded
BeforeNo Project Boost Max add-on
AfterProject Boost Max add-on
- Lite · FeatureChanged'Soon' statusincluded
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Search Intents feature | AI search intents | Renamed |
| Content Kit | Feature | AI Content Helper | No AI Content Helper | Removed |
| Report Builder Add-on | Add-on | No Report Builder add-on | Report Builder add-on | Added |
| Enterprise | Packaging | Enterprise plan pricing restructured from annual-only billing ($14,990/yr) to monthly billing ($1,499/mo) with annual commitment required | Package change | |
| Project Boost Pro | Add-on | No Project Boost Pro add-on | Project Boost Pro add-on | Added |
| Content Kit | Add-on | No - Beta access free | - Beta access free | Added |
| — | Feature | Report Builder | No Report Builder | Removed |
| Project Boost Max | Add-on | No Project Boost Max add-on | Project Boost Max add-on | Added |
| Lite | Feature | 'Soon' status | included | Changed |
Values as written on Ahrefs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ahrefs's pricing page (ahrefs.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where "Search Intents feature" becomes "AI search intents".
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The two full-page captures with this change marked up are free with an account.
Ahrefs, the last 90 days
Full history- Jan 10, 2026packagingAhrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
- Q2 2025improvedAhrefs Introduces Brand Radar AI Add-on for $99/mo to Enhance Brand Visibility in AI-Generated Answers
- Q1 2025improvedAhrefs Introduces Monthly Billing for Enterprise Plan Users, Changing from $1,000/year to $100/month per user
- Q4 2024improvedAhrefs Restructures Enterprise Plan to Monthly Billing at $1,499/mo, Enhancing Accessibility for Users · this change
- Q3 2024improvedAhrefs Launches Report Builder Feature in Advanced Tier, Enhancing User Experience
Across Marketing & Content in the same window
All Marketing & Content changes- SemrushOct 19Semrush hides Advanced plan price behind demo request, drops prompt cap
- MozOct 5Moz triples AI Visibility quotas on all Pro plans, prices unchanged
- SimilarwebSep 28Similarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility
- SemrushSep 28Semrush launches $0 Free plan with 10 reports a day, no credit card needed
- MozSep 14Moz Pro adds AI Sentiment Analysis to comparison table
Questions about this change
Did Ahrefs raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: feature change, feature removed, new add-on, package change, feature added.
What changed on Ahrefs's pricing page between Oct 1, 2024 and Jan 1, 2025?
Feature: Search Intents feature → AI search intents, renamed; Content Kit feature: AI Content Helper → No AI Content Helper, removed; Report Builder Add-on add-on: No Report Builder add-on → Report Builder add-on, added; Enterprise plan pricing restructured from annual-only billing ($14,990/yr) to monthly billing ($1,499/mo) with annual commitment required; Project Boost Pro add-on: No Project Boost Pro add-on → Project Boost Pro add-on, added; Content Kit add-on: No - Beta access free → - Beta access free, added; feature: Report Builder → No Report Builder, removed; Project Boost Max add-on: No Project Boost Max add-on → Project Boost Max add-on, added; Lite feature: 'Soon' status → included, changed. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Ahrefs change its pricing?
Pulse recorded 1 other pricing-page change for Ahrefs in the 90 days before this one; the previous change was "Ahrefs Launches Report Builder Feature in Advanced Tier, Enhancing User Experience" in Q3 2024; Ahrefs has been tracked since 2023-11-14.
