Wix Slashes Prices 50% on Business and Core Plans
What happened
Between the Jan 5, 2026 and Jan 13, 2026 captures of Wix's pricing page, Pulse recorded one change: Special offer: 50% OFF select plans added. Business Elite $159→$79.5/mo, Business $39→$19.5/mo, Core $29→$14.5/mo. Offer valid until Thursday 7:00 AM GMT, first term only. Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Light at $17, Core at $29, Business at $39 and Business Elite at $159.
Wix's previous recorded change was "Wix Expands Offerings with 122% Increase in Website Templates, Now Over 2000 Available" (Q4 2025). Wix has been tracked since 2024-10-01.
In the same window Shopify, Jimdo, Squarespace and BigCommerce also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- −50%Business ElitePrice$159$79.5
- −50%BusinessPrice$39$19.5
- −50%CorePrice$29$14.5
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business Elite | Price | $159 | $79.5 | −50% |
| Business | Price | $39 | $19.5 | −50% |
| Core | Price | $29 | $14.5 | −50% |
Values as written on Wix's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wix's pricing page (wix.com) from Jan 5, 2026 and Jan 13, 2026; the change is marked near the top of the page, where Business Elite goes from $159 to $79.5, Business from $39 to $19.5 and Core from $29 to $14.5.
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The two full-page captures with this change marked up are free with an account.
Wix, the last 90 days
Full history- Feb 24, 2026Price increaseRemoved 50% OFF promotional discount on select plans
- Feb 18, 2026PackagingWix slashes Business plans 50% off through Thursday
- Feb 10, 2026PackagingWix updates pricing disclaimer to reflect location-based changes.
- Week of Jan 5, 2026Price decreaseWix Slashes Prices 50% on Business and Core Plans This change
- Q4 2025PackagingWix Expands Offerings with 122% Increase in Website Templates, Now Over 2000 Available
Across Business Operations in the same window
All Business Operations changes- ShopifyApr 5Shopify trims maximum shipping discount from 88% to 87% across top-tier plans
- JimdoApr 3Jimdo Slashes Grow Plan Support SLA, Response Time Jumps to 24 Hours
- SquarespaceApr 2Squarespace: Premium managed-service tier added to the pricing page
- BigCommerceMar 16BigCommerce cuts payment processing fee from 2.89% to 2.59%
Questions about this change
Did Wix raise prices in January 2026?
No list-price increase was recorded between Jan 5, 2026 and Jan 13, 2026. The change Pulse detected was a pricing change: discount added.
What changed on Wix's pricing page between Jan 5, 2026 and Jan 13, 2026?
Business Elite price: $159 → $79.5 (−50%); Business price: $39 → $19.5 (−50%); Core price: $29 → $14.5 (−50%). Pulse compared the captures it took on Jan 5, 2026 and Jan 13, 2026; the before/after table above lists each item as written on the page.
How often does Wix change its pricing?
Pulse recorded 1 other pricing-page change for Wix in the 90 days before this one; the previous change was "Wix Expands Offerings with 122% Increase in Website Templates, Now Over 2000 Available" in Q4 2025; Wix has been tracked since 2024-10-01.