Wix Expands Offerings with 122% Increase in Website Templates, Now Over 2000 Available
What happened
Between the Oct 9, 2025 and Jan 2, 2026 captures of Wix's pricing page, Pulse recorded one change: Website templates increased from 900+ to 2000+ (122% increase in available templates). Pulse files it as a packaging change (limit increase) with an upward direction. Pulse's latest capture (Oct 21, 2026) lists Light at $17, Core at $29, Business at $39 and Business Elite at $159.
Wix's previous recorded change was "Wix Business Plan Price Increased by 8.3% Amid New Scheduling and Services Features" (Q2 2025). Before that Pulse recorded "Wix Boosts Business Elite Plan Collaborators by 567%, Enhances Marketing with Google Ads Integration" (Q4 2024), "Wix Removes "No Wix Branding" from All Plans, Enhancing Features with AI Creation Tools and Reliable Web Hosting" (Q3 2024) and "Wix Business Plan Price Jumps 12.5% to $36/mo, Marking Significant Increase in Subscription Costs" (Q1 2024). Wix has been tracked since 2024-10-01.
In the same window Jimdo, Shopify and Squarespace also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · LimitChanged900+2000+
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Limit | 900+ | 2000+ | Changed |
Values as written on Wix's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wix's pricing page (wix.com) from Oct 9, 2025 and Jan 2, 2026; the change is marked on the page, where "900+" becomes "2000+".
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Wix, pricing history
Full history- Feb 18, 2026packagingWix slashes Business plans 50% off through Thursday
- Feb 10, 2026packagingWix updates pricing disclaimer to reflect location-based changes.
- Week 3, 2026packagingWix Slashes Prices 50% on Business and Core Plans
- Q4 2025improvedWix Expands Offerings with 122% Increase in Website Templates, Now Over 2000 Available · this change
- Q2 2025improvedWix Business Plan Price Increased by 8.3% Amid New Scheduling and Services Features
- Q4 2024improvedWix Boosts Business Elite Plan Collaborators by 567%, Enhances Marketing with Google Ads Integration
- Q3 2024improvedWix Removes "No Wix Branding" from All Plans, Enhancing Features with AI Creation Tools and Reliable Web Hosting
- Q1 2024increaseWix Business Plan Price Jumps 12.5% to $36/mo, Marking Significant Increase in Subscription Costs
Across Business Operations in the same window
All Business Operations changes- JimdoJan 21Jimdo Boosts Start Plan Storage by 500%, Offering 30 GB for Enhanced User Experience
- ShopifyJan 13Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes
- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
Questions about this change
Did Wix raise prices in January 2026?
No list-price increase was recorded between Oct 9, 2025 and Jan 2, 2026. The change Pulse detected was a packaging change: limit increase.
What changed on Wix's pricing page between Oct 9, 2025 and Jan 2, 2026?
Limit: 900+ → 2000+, changed. Pulse compared the captures it took on Oct 9, 2025 and Jan 2, 2026; the before/after table above lists each item as written on the page.
How often does Wix change its pricing?
Pulse recorded 0 other pricing-page changes for Wix in the 90 days before this one; the previous change was "Wix Business Plan Price Increased by 8.3% Amid New Scheduling and Services Features" in Q2 2025; Wix has been tracked since 2024-10-01.