Wix Business Plan Price Jumps 12.5% to $36/mo, Marking Significant Increase in Subscription Costs
What happened
Between the Jan 1, 2024 and Apr 1, 2024 captures of Wix's pricing page, Pulse recorded 3 changes: Light plan increased from $16/mo to $17/mo (6.25% increase); Core plan increased from $27/mo to $29/mo (7.4% increase); Business plan increased from $32/mo to $36/mo (12.5% increase). Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Oct 21, 2026) lists Light at $17, Core at $29, Business at $39 and Business Elite at $159.
This is the first pricing-page change Pulse has recorded for Wix. Wix has been tracked since 2024-10-01.
In the same window Jimdo, Shopify and Squarespace also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Light · Price+6%$16/mo$17/mo
- Core · Price+7%$27/mo$29/mo
- Business · Price+13%$32/mo$36/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Light | Price | $16/mo | $17/mo | +6% |
| Core | Price | $27/mo | $29/mo | +7% |
| Business | Price | $32/mo | $36/mo | +13% |
Values as written on Wix's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wix's pricing page (wix.com) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where light price reads $16/mo and then $17/mo.
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The two full-page captures with this change marked up are free with an account.
Wix, pricing history
Full history- Q2 2025improvedWix Business Plan Price Increased by 8.3% Amid New Scheduling and Services Features
- Q4 2024improvedWix Boosts Business Elite Plan Collaborators by 567%, Enhances Marketing with Google Ads Integration
- Q3 2024improvedWix Removes "No Wix Branding" from All Plans, Enhancing Features with AI Creation Tools and Reliable Web Hosting
- Q1 2024increaseWix Business Plan Price Jumps 12.5% to $36/mo, Marking Significant Increase in Subscription Costs · this change
Across Business Operations in the same window
All Business Operations changes- JimdoJan 21Jimdo Boosts Start Plan Storage by 500%, Offering 30 GB for Enhanced User Experience
- ShopifyJan 13Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes
- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
Questions about this change
Did Wix raise prices in April 2024?
Yes. Pulse captured Wix's pricing page on Jan 1, 2024 and again on Apr 1, 2024 and recorded 3 price increases: Light: $16/mo → $17/mo (+6%); Core: $27/mo → $29/mo (+7%); Business: $32/mo → $36/mo (+13%).
What changed on Wix's pricing page between Jan 1, 2024 and Apr 1, 2024?
Light price: $16/mo → $17/mo (+6%); Core price: $27/mo → $29/mo (+7%); Business price: $32/mo → $36/mo (+13%). Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Wix change its pricing?
Pulse recorded 0 other pricing-page changes for Wix in the 90 days before this one; Wix has been tracked since 2024-10-01.