Removed 50% OFF promotional discount on select plans
What happened
Between the Feb 18, 2026 and Feb 23, 2026 captures of Wix's pricing page, Pulse recorded 4 changes: Removed 50% OFF promotional discount on select plans; Business promotional price ended; reverted from $19.50 to $39/mo (100% increase); Business Elite promotional price ended; reverted from $79.50 to $159/mo (100% increase); Core promotional price ended; reverted from $14.50 to $29/mo (100% increase). Pulse files it as a pricing change (discount change, price increase) with an upward direction. Pulse's latest capture (Oct 21, 2026) lists Light at $17, Core at $29, Business at $39 and Business Elite at $159.
It lands 6 days after Wix's previous change, "Wix slashes Business plans 50% off through Thursday" (Feb 18, 2026). Before that Pulse recorded "Wix updates pricing disclaimer to reflect location-based changes" (Feb 10, 2026), "Wix Slashes Prices 50% on Business and Core Plans" (Week 3, 2026) and "Wix Expands Offerings with 122% Increase in Website Templates, Now Over 2000 Available" (Q4 2025). Wix has been tracked since 2024-10-01.
In the same window Squarespace, Jimdo and Shopify also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountRemoved
Before50% OFF promotional discount
AfterNo OFF promotional discount
- Business · Price+100%$19.50$39/mo
- Business Elite · Price+100%$79.50$159/mo
- Core · Price+100%$14.50$29/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | 50% OFF promotional discount | No OFF promotional discount | Removed |
| Business | Price | $19.50 | $39/mo | +100% |
| Business Elite | Price | $79.50 | $159/mo | +100% |
| Core | Price | $14.50 | $29/mo | +100% |
Values as written on Wix's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wix's pricing page (wix.com) from Feb 18, 2026 and Feb 23, 2026; the change is marked near the top of the page, where business price reads $19.50 and then $39/mo.
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The two full-page captures with this change marked up are free with an account.
Wix, the last 90 days
Full history- Apr 24, 2026packagingWix Slashes 50% Off Core, Business, and Business Elite Plans
- Feb 24, 2026increaseRemoved 50% OFF promotional discount on select plans · this change
- Feb 18, 2026packagingWix slashes Business plans 50% off through Thursday
- Feb 10, 2026packagingWix updates pricing disclaimer to reflect location-based changes.
- Week 3, 2026packagingWix Slashes Prices 50% on Business and Core Plans
- Q4 2025improvedWix Expands Offerings with 122% Increase in Website Templates, Now Over 2000 Available
Across Business Operations in the same window
All Business Operations changesQuestions about this change
Did Wix raise prices in February 2026?
Yes. Pulse captured Wix's pricing page on Feb 18, 2026 and again on Feb 23, 2026 and recorded 3 price increases: Business: $19.50 → $39/mo (+100%); Business Elite: $79.50 → $159/mo (+100%); Core: $14.50 → $29/mo (+100%).
What changed on Wix's pricing page between Feb 18, 2026 and Feb 23, 2026?
Discount: 50% OFF promotional discount → No OFF promotional discount, removed; Business price: $19.50 → $39/mo (+100%); Business Elite price: $79.50 → $159/mo (+100%); Core price: $14.50 → $29/mo (+100%). Pulse compared the captures it took on Feb 18, 2026 and Feb 23, 2026; the before/after table above lists each item as written on the page.
How often does Wix change its pricing?
Pulse recorded 4 other pricing-page changes for Wix in the 90 days before this one; the previous change was "Wix slashes Business plans 50% off through Thursday" on Feb 18, 2026; Wix has been tracked since 2024-10-01.