Wix Business Plan Price Increased by 8.3% Amid New Scheduling and Services Features
What happened
Between the Apr 11, 2025 and Jul 4, 2025 captures of Wix's pricing page, Pulse recorded 4 changes: Business plan increased from $36/mo to $39/mo (8.3% increase); Scheduling and services feature added to Business plan; Scheduling and services feature added to Business Elite plan; Scheduling and services feature added to Core plan. Pulse files it as a pricing change (price increase, feature added) with an upward direction. Pulse's latest capture (Oct 21, 2026) lists Light at $17, Core at $29, Business at $39 and Business Elite at $159.
Wix's previous recorded change was "Wix Boosts Business Elite Plan Collaborators by 567%, Enhances Marketing with Google Ads Integration" (Q4 2024). Before that Pulse recorded "Wix Removes "No Wix Branding" from All Plans, Enhancing Features with AI Creation Tools and Reliable Web Hosting" (Q3 2024) and "Wix Business Plan Price Jumps 12.5% to $36/mo, Marking Significant Increase in Subscription Costs" (Q1 2024). Wix has been tracked since 2024-10-01.
In the same window Jimdo, Shopify and Squarespace also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business · Price+8%$36/mo$39/mo
- Business · FeatureAdded
BeforeNot listed
AfterScheduling and services feature
- Business Elite · FeatureAdded
BeforeNot listed
AfterScheduling and services feature
- Core · FeatureAdded
BeforeNot listed
AfterScheduling and services feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business | Price | $36/mo | $39/mo | +8% |
| Business | Feature | Not listed | Scheduling and services feature | Added |
| Business Elite | Feature | Not listed | Scheduling and services feature | Added |
| Core | Feature | Not listed | Scheduling and services feature | Added |
Values as written on Wix's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wix's pricing page (wix.com) from Apr 11, 2025 and Jul 4, 2025; the change is marked near the top of the page, where business price reads $36/mo and then $39/mo.
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The two full-page captures with this change marked up are free with an account.
Wix, pricing history
Full history- Feb 10, 2026packagingWix updates pricing disclaimer to reflect location-based changes.
- Week 3, 2026packagingWix Slashes Prices 50% on Business and Core Plans
- Q4 2025improvedWix Expands Offerings with 122% Increase in Website Templates, Now Over 2000 Available
- Q2 2025improvedWix Business Plan Price Increased by 8.3% Amid New Scheduling and Services Features · this change
- Q4 2024improvedWix Boosts Business Elite Plan Collaborators by 567%, Enhances Marketing with Google Ads Integration
- Q3 2024improvedWix Removes "No Wix Branding" from All Plans, Enhancing Features with AI Creation Tools and Reliable Web Hosting
- Q1 2024increaseWix Business Plan Price Jumps 12.5% to $36/mo, Marking Significant Increase in Subscription Costs
Across Business Operations in the same window
All Business Operations changes- JimdoJan 21Jimdo Boosts Start Plan Storage by 500%, Offering 30 GB for Enhanced User Experience
- ShopifyJan 13Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes
- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
Questions about this change
Did Wix raise prices in July 2025?
Yes. Pulse captured Wix's pricing page on Apr 11, 2025 and again on Jul 4, 2025 and recorded 1 price increase: Business: $36/mo → $39/mo (+8%).
What changed on Wix's pricing page between Apr 11, 2025 and Jul 4, 2025?
Business price: $36/mo → $39/mo (+8%); Business feature: Not listed → Scheduling and services feature, added; Business Elite feature: Not listed → Scheduling and services feature, added; Core feature: Not listed → Scheduling and services feature, added. Pulse compared the captures it took on Apr 11, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Wix change its pricing?
Pulse recorded 0 other pricing-page changes for Wix in the 90 days before this one; the previous change was "Wix Boosts Business Elite Plan Collaborators by 567%, Enhances Marketing with Google Ads Integration" in Q4 2024; Wix has been tracked since 2024-10-01.