Webflow launches Campaigns add-on for marketers from $2k/mo, replacing Localize
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Webflow's pricing page, Pulse recorded one change: Webflow Campaigns add-on for marketers launched at 'Starting at $2k/mo' (contact us), replacing the 'Preview Localize for free' card in the add-ons section. Pulse files it as a packaging change (new add-on) with an upward direction. The current page lists Basic at $15, Freelancer (Workspace) at $16, Core (Workspace) at $19, Premium at $25 and Agency (Workspace) at $35.
It lands 26 days after Webflow's previous change, "Webflow surfaces Localize AI translation word allowances on add-on cards" (Sep 30, 2026). Webflow has been tracked since 2024-10-01.
In the same window Figma, Framer and Squarespace also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-onAdded
BeforeNot listed
AfterWebflow Campaigns add-on for marketers
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | Not listed | Webflow Campaigns add-on for marketers | Added |
Values as written on Webflow's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Webflow's pricing page (webflow.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked around the middle of the page, where Webflow Campaigns add-on for marketers now appears.
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Webflow, the last 90 days
Full history- Oct 26, 2026packagingWebflow launches Campaigns add-on for marketers from $2k/mo, replacing Localize · this change
- Sep 30, 2026packagingWebflow surfaces Localize AI translation word allowances on add-on cards
Across Business Operations in the same window
All Business Operations changesQuestions about this change
Did Webflow raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a packaging change: new add-on.
What changed on Webflow's pricing page between Oct 19, 2026 and Oct 26, 2026?
Add-on: Not listed → Webflow Campaigns add-on for marketers, added. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Webflow change its pricing?
Pulse recorded 1 other pricing-page change for Webflow in the 90 days before this one; the previous change was "Webflow surfaces Localize AI translation word allowances on add-on cards" on Sep 30, 2026; Webflow has been tracked since 2024-10-01.