Wix Boosts Business Elite Plan Collaborators by 567%, Enhances Marketing with Google Ads Integration
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Wix's pricing page, Pulse recorded 3 changes: Site chat removed as a standalone feature from the marketing suite; Business Elite plan collaborators increased from 15 to 100 (567% increase); Marketing feature replaced: 'Automated marketing tools' changed to 'Google Ads with Wix' with updated functionality description. Pulse files it as a packaging change (feature removed, limit increase, feature change) with a downward direction. Pulse's latest capture (Oct 21, 2026) lists Light at $17, Core at $29, Business at $39 and Business Elite at $159.
Wix's previous recorded change was "Wix Removes "No Wix Branding" from All Plans, Enhancing Features with AI Creation Tools and Reliable Web Hosting" (Q3 2024). Wix has been tracked since 2024-10-01.
In the same window Jimdo, Shopify and Squarespace also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRemovedSite chatNo Site chat
- Business Elite · Limit+567%15100
- — · FeatureFeature change
Marketing feature replaced: 'Automated marketing tools' changed to 'Google Ads with Wix' with updated functionality description
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Site chat | No Site chat | Removed |
| Business Elite | Limit | 15 | 100 | +567% |
| — | Feature | Marketing feature replaced: 'Automated marketing tools' changed to 'Google Ads with Wix' with updated functionality description | Feature change | |
Values as written on Wix's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wix's pricing page (wix.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where the Site chat no longer appears.
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Wix, the last 90 days
Full history- Week 3, 2026packagingWix Slashes Prices 50% on Business and Core Plans
- Q4 2025improvedWix Expands Offerings with 122% Increase in Website Templates, Now Over 2000 Available
- Q2 2025improvedWix Business Plan Price Increased by 8.3% Amid New Scheduling and Services Features
- Q4 2024improvedWix Boosts Business Elite Plan Collaborators by 567%, Enhances Marketing with Google Ads Integration · this change
- Q3 2024improvedWix Removes "No Wix Branding" from All Plans, Enhancing Features with AI Creation Tools and Reliable Web Hosting
Across Business Operations in the same window
All Business Operations changes- JimdoJan 21Jimdo Boosts Start Plan Storage by 500%, Offering 30 GB for Enhanced User Experience
- ShopifyJan 13Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes
- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
Questions about this change
Did Wix raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: feature removed, limit increase, feature change.
What changed on Wix's pricing page between Oct 1, 2024 and Jan 1, 2025?
Feature: Site chat → No Site chat, removed; Business Elite limit: 15 → 100 (+567%); Marketing feature replaced: 'Automated marketing tools' changed to 'Google Ads with Wix' with updated functionality description. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Wix change its pricing?
Pulse recorded 1 other pricing-page change for Wix in the 90 days before this one; the previous change was "Wix Removes "No Wix Branding" from All Plans, Enhancing Features with AI Creation Tools and Reliable Web Hosting" in Q3 2024; Wix has been tracked since 2024-10-01.