Wix updates pricing disclaimer to reflect location-based changes.
What happened
Between the Feb 4, 2026 and Feb 9, 2026 captures of Wix's pricing page, Pulse recorded one change: Pricing disclaimer updated from time-limited offer to location-based pricing notice. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Oct 21, 2026) lists Light at $17, Core at $29, Business at $39 and Business Elite at $159.
Wix's previous recorded change was "Wix Slashes Prices 50% on Business and Core Plans" (Week 3, 2026). Before that Pulse recorded "Wix Expands Offerings with 122% Increase in Website Templates, Now Over 2000 Available" (Q4 2025). Wix has been tracked since 2024-10-01.
In the same window Jimdo, Shopify and Squarespace also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountChanged
Beforetime-limited offer
Afterlocation-based pricing notice
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | time-limited offer | location-based pricing notice | Changed |
Values as written on Wix's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wix's pricing page (wix.com) from Feb 4, 2026 and Feb 9, 2026; the change is marked near the top of the page, where "time-limited offer" becomes "location-based pricing notice".
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The two full-page captures with this change marked up are free with an account.
Wix, the last 90 days
Full history- Apr 24, 2026packagingWix Slashes 50% Off Core, Business, and Business Elite Plans
- Feb 24, 2026increaseRemoved 50% OFF promotional discount on select plans
- Feb 18, 2026packagingWix slashes Business plans 50% off through Thursday
- Feb 10, 2026packagingWix updates pricing disclaimer to reflect location-based changes. · this change
- Week 3, 2026packagingWix Slashes Prices 50% on Business and Core Plans
- Q4 2025improvedWix Expands Offerings with 122% Increase in Website Templates, Now Over 2000 Available
Across Business Operations in the same window
All Business Operations changes- JimdoJan 21Jimdo Boosts Start Plan Storage by 500%, Offering 30 GB for Enhanced User Experience
- ShopifyJan 13Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes
- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
Questions about this change
Did Wix raise prices in February 2026?
No list-price increase was recorded between Feb 4, 2026 and Feb 9, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Wix's pricing page between Feb 4, 2026 and Feb 9, 2026?
Discount: time-limited offer → location-based pricing notice, changed. Pulse compared the captures it took on Feb 4, 2026 and Feb 9, 2026; the before/after table above lists each item as written on the page.
How often does Wix change its pricing?
Pulse recorded 2 other pricing-page changes for Wix in the 90 days before this one; the previous change was "Wix Slashes Prices 50% on Business and Core Plans" in Week 3, 2026; Wix has been tracked since 2024-10-01.