Wix Removes "No Wix Branding" from All Plans, Enhancing Features with AI Creation Tools and Reliable Web Hosting
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Wix's pricing page, Pulse recorded 3 changes: "AI creation tools" added to "All plans include" benefits section; "No Wix branding" removed from "All plans include" benefits section at top of page; "Reliable web hosting" added to "All plans include" benefits section. Pulse files it as a product change (feature added, feature removed) with an upward direction. Pulse's latest capture (Oct 21, 2026) lists Light at $17, Core at $29, Business at $39 and Business Elite at $159.
Wix's previous recorded change was "Wix Business Plan Price Jumps 12.5% to $36/mo, Marking Significant Increase in Subscription Costs" (Q1 2024). Wix has been tracked since 2024-10-01.
In the same window Jimdo, Shopify and Squarespace also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · FeatureFeature added
"AI creation tools" added to "All plans include" benefits section
- All plans · FeatureFeature removed
"No Wix branding" removed from "All plans include" benefits section at top of page
- All plans · FeatureFeature added
"Reliable web hosting" added to "All plans include" benefits section
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | "AI creation tools" added to "All plans include" benefits section | Feature added | |
| All plans | Feature | "No Wix branding" removed from "All plans include" benefits section at top of page | Feature removed | |
| All plans | Feature | "Reliable web hosting" added to "All plans include" benefits section | Feature added | |
Values as written on Wix's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wix's pricing page (wix.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page.
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Wix, pricing history
Full history- Q4 2025improvedWix Expands Offerings with 122% Increase in Website Templates, Now Over 2000 Available
- Q2 2025improvedWix Business Plan Price Increased by 8.3% Amid New Scheduling and Services Features
- Q4 2024improvedWix Boosts Business Elite Plan Collaborators by 567%, Enhances Marketing with Google Ads Integration
- Q3 2024improvedWix Removes "No Wix Branding" from All Plans, Enhancing Features with AI Creation Tools and Reliable Web Hosting · this change
- Q1 2024increaseWix Business Plan Price Jumps 12.5% to $36/mo, Marking Significant Increase in Subscription Costs
Across Business Operations in the same window
All Business Operations changes- JimdoJan 21Jimdo Boosts Start Plan Storage by 500%, Offering 30 GB for Enhanced User Experience
- ShopifyJan 13Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes
- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
Questions about this change
Did Wix raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a product change: feature added, feature removed.
What changed on Wix's pricing page between Jul 1, 2024 and Oct 1, 2024?
"AI creation tools" added to "All plans include" benefits section; "No Wix branding" removed from "All plans include" benefits section at top of page; "Reliable web hosting" added to "All plans include" benefits section. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Wix change its pricing?
Pulse recorded 0 other pricing-page changes for Wix in the 90 days before this one; the previous change was "Wix Business Plan Price Jumps 12.5% to $36/mo, Marking Significant Increase in Subscription Costs" in Q1 2024; Wix has been tracked since 2024-10-01.