Wix slashes Business plans 50% off through Thursday
What happened
Between the Feb 9, 2026 and Feb 18, 2026 captures of Wix's pricing page, Pulse recorded one change: Wix launched a 50% OFF promotion on Business Elite, Business, and Core plans; prices halved until Thursday 7:00 AM GMT [Business Elite $159 -> $79.50/mo; Business $39 -> $19.50/mo; Core $29 -> $14.50/mo; valid for initial term of yearly/multi-year subscriptions only]. Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Light at $17, Core at $29, Business at $39 and Business Elite at $159.
It lands 8 days after Wix's previous change, "Wix updates pricing disclaimer to reflect location-based changes" (Feb 10, 2026). Before that Pulse recorded "Wix Slashes Prices 50% on Business and Core Plans" (week of Jan 5, 2026) and "Wix Expands Offerings with 122% Increase in Website Templates, Now Over 2000 Available" (Q4 2025). Wix has been tracked since 2024-10-01.
In the same window Squarespace, Jimdo and Shopify also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- −50%Business ElitePrice$159$79.50
- −50%BusinessPrice$39$19.50
- −50%CorePrice$29$14.50
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business Elite | Price | $159 | $79.50 | −50% |
| Business | Price | $39 | $19.50 | −50% |
| Core | Price | $29 | $14.50 | −50% |
Values as written on Wix's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wix's pricing page (wix.com) from Feb 9, 2026 and Feb 18, 2026; the change is marked near the top of the page, where Business Elite goes from $159 to $79.50, Business from $39 to $19.50 and Core from $29 to $14.50.
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Wix, the last 90 days
Full history- Apr 24, 2026PackagingWix Slashes 50% Off Core, Business, and Business Elite Plans
- Feb 24, 2026Price increaseRemoved 50% OFF promotional discount on select plans
- Feb 18, 2026Discount addedWix slashes Business plans 50% off through Thursday This change
- Feb 10, 2026PackagingWix updates pricing disclaimer to reflect location-based changes.
- Week of Jan 5, 2026PackagingWix Slashes Prices 50% on Business and Core Plans
- Q4 2025PackagingWix Expands Offerings with 122% Increase in Website Templates, Now Over 2000 Available
Across Business Operations in the same window
All Business Operations changesQuestions about this change
Did Wix raise prices in February 2026?
No list-price increase was recorded between Feb 9, 2026 and Feb 18, 2026. The change Pulse detected was a pricing change: discount added.
What changed on Wix's pricing page between Feb 9, 2026 and Feb 18, 2026?
Business Elite price: $159 → $79.50 (−50%); Business price: $39 → $19.50 (−50%); Core price: $29 → $14.50 (−50%). Pulse compared the captures it took on Feb 9, 2026 and Feb 18, 2026; the before/after table above lists each item as written on the page.
How often does Wix change its pricing?
Pulse recorded 3 other pricing-page changes for Wix in the 90 days before this one; the previous change was "Wix updates pricing disclaimer to reflect location-based changes." on Feb 10, 2026; Wix has been tracked since 2024-10-01.