Triplewhale Introduces Sonar Send for Email/SMS Enrichment in Starter Plan, Enhancing Value for Users
What happened
Between the Oct 10, 2025 and Jan 2, 2026 captures of Triplewhale's pricing page, Pulse recorded 3 changes: Sonar Send for email/SMS flow enrichment bundled into Starter plan; Retention add-on introduced at $79/month for segment syncing and RFM segmentation; Conversion add-on introduced at $19/month for custom events, path & funnel analysis, site search analytics, and page speed monitoring. Pulse files it as a packaging change (feature added, new add-on) with an upward direction. Pulse's latest capture (Jun 24, 2026) lists Foundation at $549, Automate at $1,349, Retention at $19 and Conversion at $79.
Triplewhale's previous recorded change was "Triplewhale Expands Retention Add-On with New Features: Sonar Send, Segment Syncing, RFM Segmentation, and Prospective Audiences Coming Soon" (Q2 2025). Before that Pulse recorded "Triplewhale Restructures Pricing Model to Simplified Monthly Subscriptions, Discontinuing Premium Plan" (Q1 2025), "Triplewhale Removes Sonar Feature from Premium Plan, Impacting User Analytics and Insights" (Q4 2024) and "Triplewhale Introduces Unlimited Report Credits for Premium+ Tier, Enhancing Value for Subscribers" (Q3 2024). Triplewhale has been tracked since 2024-10-01.
In the same window Shopify, Segment, Mixpanel and Klaviyo also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · FeatureFeature added
Sonar Send for email/SMS flow enrichment bundled into Starter plan
- Retention · Add-onAddedNo Retention add-onRetention add-on
- Conversion · Add-onAddedNo Conversion add-onConversion add-on
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Feature | Sonar Send for email/SMS flow enrichment bundled into Starter plan | Feature added | |
| Retention | Add-on | No Retention add-on | Retention add-on | Added |
| Conversion | Add-on | No Conversion add-on | Conversion add-on | Added |
Values as written on Triplewhale's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Triplewhale's pricing page (triplewhale.com) from Oct 10, 2025 and Jan 2, 2026; the change is marked near the top of the page, where Retention add-on now appears.
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The two full-page captures with this change marked up are free with an account.
Triplewhale, pricing history
Full history- Feb 25, 2026packagingTriplewhale renames Compass add-on to Unified Measurement
- Week 7, 2026improvedTriplewhale adds monthly AI credit allocations to Starter and Advanced plans
- Feb 10, 2026packagingTriplewhale unveils monthly credit allocations for Starter and Advanced plans
- Q4 2025packagingTriplewhale Introduces Sonar Send for Email/SMS Enrichment in Starter Plan, Enhancing Value for Users · this change
- Q2 2025packagingTriplewhale Expands Retention Add-On with New Features: Sonar Send, Segment Syncing, RFM Segmentation, and Prospective Audiences Coming Soon
- Q1 2025packagingTriplewhale Restructures Pricing Model to Simplified Monthly Subscriptions, Discontinuing Premium Plan
- Q4 2024packagingTriplewhale Removes Sonar Feature from Premium Plan, Impacting User Analytics and Insights
- Q3 2024improvedTriplewhale Introduces Unlimited Report Credits for Premium+ Tier, Enhancing Value for Subscribers
- Q2 2024packagingTriplewhale Hides Growth Plan Pricing, Now Offering 'Pick Your Plan' Instead of $1,290/year
- Q1 2024improvedTriplewhale Reduces Free Plan Notifications to Email Only, Enhancing Focus on User Experience
Across Data & Analytics in the same window
All Data & Analytics changes- ShopifyJan 13Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Triplewhale raise prices in January 2026?
No list-price increase was recorded between Oct 10, 2025 and Jan 2, 2026. The change Pulse detected was a packaging change: feature added, new add-on.
What changed on Triplewhale's pricing page between Oct 10, 2025 and Jan 2, 2026?
Sonar Send for email/SMS flow enrichment bundled into Starter plan; Retention add-on: No Retention add-on → Retention add-on, added; Conversion add-on: No Conversion add-on → Conversion add-on, added. Pulse compared the captures it took on Oct 10, 2025 and Jan 2, 2026; the before/after table above lists each item as written on the page.
How often does Triplewhale change its pricing?
Pulse recorded 0 other pricing-page changes for Triplewhale in the 90 days before this one; the previous change was "Triplewhale Expands Retention Add-On with New Features: Sonar Send, Segment Syncing, RFM Segmentation, and Prospective Audiences Coming Soon" in Q2 2025; Triplewhale has been tracked since 2024-10-01.