Triplewhale Restructures Pricing Model to Simplified Monthly Subscriptions, Discontinuing Premium Plan
What happened
Between the Jan 1, 2025 and Apr 11, 2025 captures of Triplewhale's pricing page, Pulse recorded 4 changes: Pricing model restructured from GMV-based annual tiers to flat monthly subscription pricing. Old model used revenue ranges ($1M-$30M+ GMV) to determine yearly pricing. New model offers simple per-month pricing (Free $0, Starter $149, Advanced $219, Professional $449) independent of GMV; Advanced plan introduced at $219/month; Premium plan ($7,990/year) discontinued; Pro plan renamed to Professional. Pulse files it as a packaging change (package change, new plan, plan removed, plan renamed) with an upward direction. Pulse's latest capture (Jun 24, 2026) lists Foundation at $549, Automate at $1,349, Retention at $19 and Conversion at $79.
Triplewhale's previous recorded change was "Triplewhale Removes Sonar Feature from Premium Plan, Impacting User Analytics and Insights" (Q4 2024). Triplewhale has been tracked since 2024-10-01.
In the same window Shopify, Segment, Mixpanel and Klaviyo also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PackagingChanged
BeforeGMV-based annual tiers
Afterflat monthly subscription pricing
- Advanced · PlanAddedNo Advanced planAdvanced plan
- Premium · PlanPlan removed
Premium plan ($7,990/year) discontinued
- Pro · PlanRenamedPro planProfessional
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Packaging | GMV-based annual tiers | flat monthly subscription pricing | Changed |
| Advanced | Plan | No Advanced plan | Advanced plan | Added |
| Premium | Plan | Premium plan ($7,990/year) discontinued | Plan removed | |
| Pro | Plan | Pro plan | Professional | Renamed |
Values as written on Triplewhale's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Triplewhale's pricing page (triplewhale.com) from Jan 1, 2025 and Apr 11, 2025; the change is marked near the top of the page, where "GMV-based annual tiers" becomes "flat monthly subscription pricing".
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The two full-page captures with this change marked up are free with an account.
Triplewhale, the last 90 days
Full history- Feb 10, 2026packagingTriplewhale unveils monthly credit allocations for Starter and Advanced plans
- Q4 2025packagingTriplewhale Introduces Sonar Send for Email/SMS Enrichment in Starter Plan, Enhancing Value for Users
- Q2 2025packagingTriplewhale Expands Retention Add-On with New Features: Sonar Send, Segment Syncing, RFM Segmentation, and Prospective Audiences Coming Soon
- Q1 2025packagingTriplewhale Restructures Pricing Model to Simplified Monthly Subscriptions, Discontinuing Premium Plan · this change
- Q4 2024packagingTriplewhale Removes Sonar Feature from Premium Plan, Impacting User Analytics and Insights
Across Data & Analytics in the same window
All Data & Analytics changes- ShopifyJan 13Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Triplewhale raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 11, 2025. The change Pulse detected was a packaging change: package change, new plan, plan removed, plan renamed.
What changed on Triplewhale's pricing page between Jan 1, 2025 and Apr 11, 2025?
Packaging: GMV-based annual tiers → flat monthly subscription pricing, changed; Advanced plan: No Advanced plan → Advanced plan, added; Premium plan ($7,990/year) discontinued; Pro plan: Pro plan → Professional, renamed. Pulse compared the captures it took on Jan 1, 2025 and Apr 11, 2025; the before/after table above lists each item as written on the page.
How often does Triplewhale change its pricing?
Pulse recorded 1 other pricing-page change for Triplewhale in the 90 days before this one; the previous change was "Triplewhale Removes Sonar Feature from Premium Plan, Impacting User Analytics and Insights" in Q4 2024; Triplewhale has been tracked since 2024-10-01.