Triplewhale renames Compass add-on to Unified Measurement
What happened
Between the Feb 19, 2026 and Feb 23, 2026 captures of Triplewhale's pricing page, Pulse recorded one change: Compass add-on renamed to Unified Measurement. Pulse files it as a packaging change (new plan) with an upward direction. Pulse's latest capture (Jun 24, 2026) lists Foundation at $549, Automate at $1,349, Retention at $19 and Conversion at $79.
Triplewhale's previous recorded change was "Triplewhale adds monthly AI credit allocations to Starter and Advanced plans" (Week 7, 2026). Before that Pulse recorded "Triplewhale unveils monthly credit allocations for Starter and Advanced plans" (Feb 10, 2026) and "Triplewhale Introduces Sonar Send for Email/SMS Enrichment in Starter Plan, Enhancing Value for Users" (Q4 2025). Triplewhale has been tracked since 2024-10-01.
In the same window Shopify, Segment, Mixpanel and Klaviyo also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Compass · PlanRenamedCompass add-onUnified Measurement
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Compass | Plan | Compass add-on | Unified Measurement | Renamed |
Values as written on Triplewhale's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Triplewhale's pricing page (triplewhale.com) from Feb 19, 2026 and Feb 23, 2026; the change is marked around the middle of the page, where "Compass add-on" becomes "Unified Measurement".
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The two full-page captures with this change marked up are free with an account.
Triplewhale, the last 90 days
Full history- Jun 19, 2026packagingTriplewhale slashes Retention add-on price from $79 to $19/month
- Mar 17, 2026packagingTriplewhale Removes Monthly Credit Allowances From Starter and Advanced Plans
- Feb 25, 2026packagingTriplewhale renames Compass add-on to Unified Measurement · this change
- Week 7, 2026improvedTriplewhale adds monthly AI credit allocations to Starter and Advanced plans
- Feb 10, 2026packagingTriplewhale unveils monthly credit allocations for Starter and Advanced plans
- Q4 2025packagingTriplewhale Introduces Sonar Send for Email/SMS Enrichment in Starter Plan, Enhancing Value for Users
Across Data & Analytics in the same window
All Data & Analytics changes- ShopifyJan 13Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Triplewhale raise prices in February 2026?
No list-price increase was recorded between Feb 19, 2026 and Feb 23, 2026. The change Pulse detected was a packaging change: new plan.
What changed on Triplewhale's pricing page between Feb 19, 2026 and Feb 23, 2026?
Compass plan: Compass add-on → Unified Measurement, renamed. Pulse compared the captures it took on Feb 19, 2026 and Feb 23, 2026; the before/after table above lists each item as written on the page.
How often does Triplewhale change its pricing?
Pulse recorded 3 other pricing-page changes for Triplewhale in the 90 days before this one; the previous change was "Triplewhale adds monthly AI credit allocations to Starter and Advanced plans" in Week 7, 2026; Triplewhale has been tracked since 2024-10-01.