Triplewhale Expands Retention Add-On with New Features: Sonar Send, Segment Syncing, RFM Segmentation, and Prospective Audiences Coming Soon
What happened
Between the Apr 11, 2025 and Jul 4, 2025 captures of Triplewhale's pricing page, Pulse recorded 2 changes: Retention add-on expanded with detailed feature list including Sonar Send, Segment Syncing, RFM Segmentation, and Prospective Audiences (coming soon); Conversion add-on expanded with detailed feature list including Custom Events, Path & Funnel Analysis, Site Search Analytics, and Page Speed Monitoring (coming soon). Pulse files it as a packaging change (add-on change) with a neutral direction. Pulse's latest capture (Jun 24, 2026) lists Foundation at $549, Automate at $1,349, Retention at $19 and Conversion at $79.
Triplewhale's previous recorded change was "Triplewhale Restructures Pricing Model to Simplified Monthly Subscriptions, Discontinuing Premium Plan" (Q1 2025). Triplewhale has been tracked since 2024-10-01.
In the same window Shopify, Segment, Mixpanel and Klaviyo also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Retention · Add-onAdd-on change
Retention add-on expanded with detailed feature list including Sonar Send, Segment Syncing, RFM Segmentation, and Prospective Audiences (coming soon)
- Conversion · Add-onAdd-on change
Conversion add-on expanded with detailed feature list including Custom Events, Path & Funnel Analysis, Site Search Analytics, and Page Speed Monitoring (coming soon)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Retention | Add-on | Retention add-on expanded with detailed feature list including Sonar Send, Segment Syncing, RFM Segmentation, and Prospective Audiences (coming soon) | Add-on change | |
| Conversion | Add-on | Conversion add-on expanded with detailed feature list including Custom Events, Path & Funnel Analysis, Site Search Analytics, and Page Speed Monitoring (coming soon) | Add-on change | |
Values as written on Triplewhale's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Triplewhale's pricing page (triplewhale.com) from Apr 11, 2025 and Jul 4, 2025; the change is marked around the middle of the page.
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Triplewhale, the last 90 days
Full history- Week 7, 2026improvedTriplewhale adds monthly AI credit allocations to Starter and Advanced plans
- Feb 10, 2026packagingTriplewhale unveils monthly credit allocations for Starter and Advanced plans
- Q4 2025packagingTriplewhale Introduces Sonar Send for Email/SMS Enrichment in Starter Plan, Enhancing Value for Users
- Q2 2025packagingTriplewhale Expands Retention Add-On with New Features: Sonar Send, Segment Syncing, RFM Segmentation, and Prospective Audiences Coming Soon · this change
- Q1 2025packagingTriplewhale Restructures Pricing Model to Simplified Monthly Subscriptions, Discontinuing Premium Plan
Across Data & Analytics in the same window
All Data & Analytics changes- ShopifyJan 13Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Triplewhale raise prices in July 2025?
No list-price increase was recorded between Apr 11, 2025 and Jul 4, 2025. The change Pulse detected was a packaging change: add-on change.
What changed on Triplewhale's pricing page between Apr 11, 2025 and Jul 4, 2025?
Retention add-on expanded with detailed feature list including Sonar Send, Segment Syncing, RFM Segmentation, and Prospective Audiences (coming soon); Conversion add-on expanded with detailed feature list including Custom Events, Path & Funnel Analysis, Site Search Analytics, and Page Speed Monitoring (coming soon). Pulse compared the captures it took on Apr 11, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Triplewhale change its pricing?
Pulse recorded 1 other pricing-page change for Triplewhale in the 90 days before this one; the previous change was "Triplewhale Restructures Pricing Model to Simplified Monthly Subscriptions, Discontinuing Premium Plan" in Q1 2025; Triplewhale has been tracked since 2024-10-01.