Triplewhale Hides Growth Plan Pricing, Now Offering 'Pick Your Plan' Instead of $1,290/year
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Triplewhale's pricing page, Pulse recorded 2 changes: Free plan renamed to 'Founders Dash' while maintaining same features and free pricing; Growth plan pricing hidden - changed from $1,290/year to 'Pick Your Plan'. Pulse files it as a pricing change (plan renamed, price hidden) with a downward direction. Pulse's latest capture (Jun 24, 2026) lists Foundation at $549, Automate at $1,349, Retention at $19 and Conversion at $79.
Triplewhale's previous recorded change was "Triplewhale Reduces Free Plan Notifications to Email Only, Enhancing Focus on User Experience" (Q1 2024). Triplewhale has been tracked since 2024-10-01.
In the same window Shopify, Segment, Mixpanel and Klaviyo also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanRenamedFree plan'Founders Dash'
- Growth · Price visibilityHiddenPrice listedPrice hidden
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | Free plan | 'Founders Dash' | Renamed |
| Growth | Price visibility | Price listed | Price hidden | Hidden |
Values as written on Triplewhale's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Triplewhale's pricing page (triplewhale.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where "Free plan" becomes "'Founders Dash'".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Triplewhale, the last 90 days
Full history- Q1 2025packagingTriplewhale Restructures Pricing Model to Simplified Monthly Subscriptions, Discontinuing Premium Plan
- Q4 2024packagingTriplewhale Removes Sonar Feature from Premium Plan, Impacting User Analytics and Insights
- Q3 2024improvedTriplewhale Introduces Unlimited Report Credits for Premium+ Tier, Enhancing Value for Subscribers
- Q2 2024packagingTriplewhale Hides Growth Plan Pricing, Now Offering 'Pick Your Plan' Instead of $1,290/year · this change
- Q1 2024improvedTriplewhale Reduces Free Plan Notifications to Email Only, Enhancing Focus on User Experience
Across Data & Analytics in the same window
All Data & Analytics changes- ShopifyJan 13Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Triplewhale raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a pricing change: plan renamed, price hidden.
What changed on Triplewhale's pricing page between Apr 1, 2024 and Jul 1, 2024?
Plan: Free plan → 'Founders Dash', renamed; Growth price visibility: Price listed → Price hidden, hidden. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Triplewhale change its pricing?
Pulse recorded 1 other pricing-page change for Triplewhale in the 90 days before this one; the previous change was "Triplewhale Reduces Free Plan Notifications to Email Only, Enhancing Focus on User Experience" in Q1 2024; Triplewhale has been tracked since 2024-10-01.