Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes
What happened
Between the Jan 1, 2024 and Apr 1, 2024 captures of Shopify's pricing page, Pulse recorded 3 changes: Basic and Shopify plan inventory locations decreased from up to 1,000 to 10 locations; Shopify Plus starting price increased from $2,000/month to $2,300/month on a 3-year term (15% increase); Trial promotional period reduced from 3 months at $1/month to 1 month at $1 after free trial. Pulse files it as a pricing change (limit decrease, price increase, trial change) with an upward direction. Pulse's latest capture (Oct 23, 2026) lists Basic at $29, Grow at $79, Advanced at $299, Plus at $2,300 and POS Pro at $89.
This is the first pricing-page change Pulse has recorded for Shopify. Shopify has been tracked since 2024-10-01.
In the same window Squarespace, Salesforce and Adobe also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic · LimitLimit decrease
Basic and Shopify plan inventory locations decreased from up to 1,000 to 10 locations
- Plus · Price+15%$2,000/month$2,300/month
- — · TrialChanged3 months at $1/month1 month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic | Limit | — | 1,000 | Limit decrease |
| Plus | Price | $2,000/month | $2,300/month | +15% |
| — | Trial | 3 months at $1/month | 1 month | Changed |
Values as written on Shopify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Shopify's pricing page (shopify.com) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where plus price reads $2,000/month and then $2,300/month.
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Shopify, pricing history
Full history- Q2 2025packagingShopify Removes Enterprise Commerce Custom Pricing and Key Features from Plans
- Q1 2025packagingShopify Extends $1/Month Promotional Offer to First 3 Months Across All Standard Plans
- Q4 2024packagingShopify Introduces 1% Subscription Credits on Basic Plan, Boosting Earnings Up to $10,000
- Q1 2024packagingShopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes · this change
Across Business Operations in the same window
All Business Operations changes- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Shopify raise prices in April 2024?
Yes. Pulse captured Shopify's pricing page on Jan 1, 2024 and again on Apr 1, 2024 and recorded 1 price increase: Plus: $2,000/month → $2,300/month (+15%).
What changed on Shopify's pricing page between Jan 1, 2024 and Apr 1, 2024?
Basic and Shopify plan inventory locations decreased from up to 1,000 to 10 locations; Plus price: $2,000/month → $2,300/month (+15%); trial: 3 months at $1/month → 1 month, changed. Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Shopify change its pricing?
Pulse recorded 0 other pricing-page changes for Shopify in the 90 days before this one; Shopify has been tracked since 2024-10-01.