Triplewhale Removes Sonar Feature from Premium Plan, Impacting User Analytics and Insights
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Triplewhale's pricing page, Pulse recorded 2 changes: Sonar feature removed from Premium plan; 3 Moby AI seats removed from Premium+ plan. Pulse files it as a product change (feature removed) with a downward direction. Pulse's latest capture (Jun 24, 2026) lists Foundation at $549, Automate at $1,349, Retention at $19 and Conversion at $79.
Triplewhale's previous recorded change was "Triplewhale Introduces Unlimited Report Credits for Premium+ Tier, Enhancing Value for Subscribers" (Q3 2024). Triplewhale has been tracked since 2024-10-01.
In the same window Shopify, Segment, Mixpanel and Klaviyo also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Premium · FeatureRemovedSonar featureNo Sonar feature
- Premium+ · FeatureRemoved3 Moby AI seatsNo Moby AI seats
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Premium | Feature | Sonar feature | No Sonar feature | Removed |
| Premium+ | Feature | 3 Moby AI seats | No Moby AI seats | Removed |
Values as written on Triplewhale's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Triplewhale's pricing page (triplewhale.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where the Sonar feature no longer appears.
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The two full-page captures with this change marked up are free with an account.
Triplewhale, the last 90 days
Full history- Q4 2025packagingTriplewhale Introduces Sonar Send for Email/SMS Enrichment in Starter Plan, Enhancing Value for Users
- Q2 2025packagingTriplewhale Expands Retention Add-On with New Features: Sonar Send, Segment Syncing, RFM Segmentation, and Prospective Audiences Coming Soon
- Q1 2025packagingTriplewhale Restructures Pricing Model to Simplified Monthly Subscriptions, Discontinuing Premium Plan
- Q4 2024packagingTriplewhale Removes Sonar Feature from Premium Plan, Impacting User Analytics and Insights · this change
- Q3 2024improvedTriplewhale Introduces Unlimited Report Credits for Premium+ Tier, Enhancing Value for Subscribers
Across Data & Analytics in the same window
All Data & Analytics changes- ShopifyJan 13Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Triplewhale raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a product change: feature removed.
What changed on Triplewhale's pricing page between Oct 1, 2024 and Jan 1, 2025?
Premium feature: Sonar feature → No Sonar feature, removed; Premium+ feature: 3 Moby AI seats → No Moby AI seats, removed. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Triplewhale change its pricing?
Pulse recorded 1 other pricing-page change for Triplewhale in the 90 days before this one; the previous change was "Triplewhale Introduces Unlimited Report Credits for Premium+ Tier, Enhancing Value for Subscribers" in Q3 2024; Triplewhale has been tracked since 2024-10-01.