Pendo Introduces Journey Orchestration as Included in Ultimate Plan, Expanding Capabilities for All Plans
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Pendo's pricing page, Pulse recorded 2 changes: Journey orchestration add-on introduced for Base, Core, and Pulse plans; Journey orchestration added to Ultimate plan as included capability. Pulse files it as a packaging change (new add-on, feature added) with an upward direction.
Pendo's previous recorded change was "Pendo Restructures Pricing Model to Feature-Maturity Based Tiers, Introducing New Plans and Discontinuing Growth and Portfolio Options" (Q2 2024). Before that Pulse recorded "Pendo Introduces One-Year Clip Saving Feature in Session Replay Add-On" (Q1 2024) and "Pendo Enhances Session Replay Retention from 14 to 30 Days for Improved User Insights" (Dec 2023). Pendo has been tracked since 2023-11-14.
In the same window Mixpanel, Launchdarkly, Heap, Amplitude and Fullstory also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Base, Core · Add-onAdded
BeforeNo Journey orchestration add-on
AfterJourney orchestration add-on
- Ultimate · FeatureAddedNo Journey orchestrationJourney orchestration
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Base, Core | Add-on | No Journey orchestration add-on | Journey orchestration add-on | Added |
| Ultimate | Feature | No Journey orchestration | Journey orchestration | Added |
Values as written on Pendo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pendo's pricing page (pendo.io) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Journey orchestration add-on now appears.
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Pendo, pricing history
Full history- Mar 5, 2026improvedPendo launches AI add-ons with free plan getting top billing
- Jan 12, 2026packagingPendo Discontinues Pulse Plan, Simplifies Pricing Model, and Removes Pro Edition Designation from In-App Guides
- Week 1, 2026packagingPendo kills Pulse tier, consolidates to three-plan lineup
- Q4 2024improvedPendo Introduces Journey Orchestration as Included in Ultimate Plan, Expanding Capabilities for All Plans · this change
- Q2 2024packagingPendo Restructures Pricing Model to Feature-Maturity Based Tiers, Introducing New Plans and Discontinuing Growth and Portfolio Options
- Q1 2024improvedPendo Introduces One-Year Clip Saving Feature in Session Replay Add-On
- Dec 2023improvedPendo Enhances Session Replay Retention from 14 to 30 Days for Improved User Insights
Across Data & Analytics in the same window
All Data & Analytics changes- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- LaunchdarklyJan 12LaunchDarkly bills Foundation on both service connections and client-side MAU, and adds usage-priced observability add-ons
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
- AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
- FullstoryJan 10Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
Questions about this change
Did Pendo raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: new add-on, feature added.
What changed on Pendo's pricing page between Oct 1, 2024 and Jan 1, 2025?
Base, Core add-on: No Journey orchestration add-on → Journey orchestration add-on, added; Ultimate feature: No Journey orchestration → Journey orchestration, added. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Pendo change its pricing?
Pulse recorded 0 other pricing-page changes for Pendo in the 90 days before this one; the previous change was "Pendo Restructures Pricing Model to Feature-Maturity Based Tiers, Introducing New Plans and Discontinuing Growth and Portfolio Options" in Q2 2024; Pendo has been tracked since 2023-11-14.