Pendo kills Pulse tier, consolidates to three-plan lineup
What happened
Between the Dec 22, 2025 and Dec 29, 2025 captures of Pendo's pricing page, Pulse recorded one change: Pulse plan removed from the tier lineup (was MOST POPULAR). Its features (NPS, Product discovery) absorbed into Ultimate, which becomes the new MOST POPULAR. Lineup shrinks from 4 paid tiers to 3. Pulse files it as a packaging change (package change) with a neutral direction.
Pendo's previous recorded change was "Pendo Introduces Journey Orchestration as Included in Ultimate Plan, Expanding Capabilities for All Plans" (Q4 2024). Before that Pulse recorded "Pendo Discontinues Pulse Plan, Simplifies Pricing Model, and Removes Pro Edition Designation from In-App Guides" (Jan 12, 2026), "Pendo Restructures Pricing Model to Feature-Maturity Based Tiers, Introducing New Plans and Discontinuing Growth and Portfolio Options" (Q2 2024) and "Pendo Introduces One-Year Clip Saving Feature in Session Replay Add-On" (Q1 2024). Pendo has been tracked since 2023-11-14.
In the same window Launchdarkly, Amplitude, Hotjar, Mixpanel and Fullstory also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Ultimate · PackagingRemovedPulse planNo Pulse plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Ultimate | Packaging | Pulse plan | No Pulse plan | Removed |
Values as written on Pendo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pendo's pricing page (pendo.io) from Dec 22, 2025 and Dec 29, 2025; the change is marked near the top of the page, where the Pulse plan no longer appears.
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The two full-page captures with this change marked up are free with an account.
Pendo, pricing history
Full history- Apr 2, 2026improvedPendo Launches AI Add-Ons for Churn Prediction and Agent Analytics
- Mar 5, 2026improvedPendo launches AI add-ons with free plan getting top billing
- Jan 12, 2026packagingPendo Discontinues Pulse Plan, Simplifies Pricing Model, and Removes Pro Edition Designation from In-App Guides
- Week 1, 2026packagingPendo kills Pulse tier, consolidates to three-plan lineup · this change
- Q4 2024improvedPendo Introduces Journey Orchestration as Included in Ultimate Plan, Expanding Capabilities for All Plans
- Q2 2024packagingPendo Restructures Pricing Model to Feature-Maturity Based Tiers, Introducing New Plans and Discontinuing Growth and Portfolio Options
- Q1 2024improvedPendo Introduces One-Year Clip Saving Feature in Session Replay Add-On
- Dec 2023improvedPendo Enhances Session Replay Retention from 14 to 30 Days for Improved User Insights
Across Data & Analytics in the same window
All Data & Analytics changes- LaunchdarklyApr 3Launchdarkly Drops Credit Card Requirement for Developer Plan
- AmplitudeApr 2Amplitude drops tiered plan framing for unified feature display
- HotjarApr 1Hotjar Restructures Session Replay Limits, Adds MCP Tool Caps
- MixpanelApr 1Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics
- FullstoryFeb 23Fullstory launches Guides and Surveys add-on for product adoption
Questions about this change
Did Pendo raise prices in December 2025?
No list-price increase was recorded between Dec 22, 2025 and Dec 29, 2025. The change Pulse detected was a packaging change: package change.
What changed on Pendo's pricing page between Dec 22, 2025 and Dec 29, 2025?
Ultimate packaging: Pulse plan → No Pulse plan, removed. Pulse compared the captures it took on Dec 22, 2025 and Dec 29, 2025; the before/after table above lists each item as written on the page.
How often does Pendo change its pricing?
Pulse recorded 0 other pricing-page changes for Pendo in the 90 days before this one; the previous change was "Pendo Introduces Journey Orchestration as Included in Ultimate Plan, Expanding Capabilities for All Plans" in Q4 2024; Pendo has been tracked since 2023-11-14.