Pendo Restructures Pricing Model to Feature-Maturity Based Tiers, Introducing New Plans and Discontinuing Growth and Portfolio Options
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Pendo's pricing page, Pulse recorded 9 changes: Growth plan discontinued (formerly for single web or mobile app organizations); Pulse plan introduced with Core features plus NPS and Product Discovery; Base plan introduced as entry-level paid tier with custom MAU, analytics, in-app guides, and one integration; Portfolio plan discontinued (formerly for unlimited web and mobile apps); Complete pricing model restructured from app-count based (Growth/Portfolio) to feature-maturity based tiers (Base/Core/Pulse/Ultimate); Session Replay became included feature in Core, Pulse, and Ultimate plans (previously standalone add-on); Core plan introduced (marked 'Most Popular') with Base features plus Session Replay; Ultimate plan introduced with Pulse features plus In-app guides Pro edition and Data Sync; Session Replay removed as standalone add-on and integrated into Core tier and above. Pulse files it as a packaging change (plan removed, new plan, package change, feature change, add-on removed) with a downward direction.
Pendo's previous recorded change was "Pendo Introduces One-Year Clip Saving Feature in Session Replay Add-On" (Q1 2024). Pendo has been tracked since 2023-11-14.
In the same window Mixpanel, Launchdarkly, Heap, Amplitude and Fullstory also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth · PlanPlan removed
Growth plan discontinued (formerly for single web or mobile app organizations)
- Core · PlanAddedNo Pulse planPulse plan
- Base · PlanAddedNo Base planBase plan
- Portfolio · PlanPlan removed
Portfolio plan discontinued (formerly for unlimited web and mobile apps)
- Base, Core, Ultimate · PackagingPackage change
Complete pricing model restructured from app-count based (Growth/Portfolio) to feature-maturity based tiers (Base/Core/Pulse/Ultimate)
- Core, Ultimate · FeatureFeature change
Session Replay became included feature in Core, Pulse, and Ultimate plans (previously standalone add-on)
- Core, Base · PlanNew plan
Core plan introduced (marked 'Most Popular') with Base features plus Session Replay
- Ultimate · PlanAddedNo Ultimate planUltimate plan
- Core · Add-onRemovedSession ReplayNo Session Replay
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth | Plan | Growth plan discontinued (formerly for single web or mobile app organizations) | Plan removed | |
| Core | Plan | No Pulse plan | Pulse plan | Added |
| Base | Plan | No Base plan | Base plan | Added |
| Portfolio | Plan | Portfolio plan discontinued (formerly for unlimited web and mobile apps) | Plan removed | |
| Base, Core, Ultimate | Packaging | Complete pricing model restructured from app-count based (Growth/Portfolio) to feature-maturity based tiers (Base/Core/Pulse/Ultimate) | Package change | |
| Core, Ultimate | Feature | Session Replay became included feature in Core, Pulse, and Ultimate plans (previously standalone add-on) | Feature change | |
| Core, Base | Plan | Core plan introduced (marked 'Most Popular') with Base features plus Session Replay | New plan | |
| Ultimate | Plan | No Ultimate plan | Ultimate plan | Added |
| Core | Add-on | Session Replay | No Session Replay | Removed |
Values as written on Pendo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pendo's pricing page (pendo.io) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where Pulse plan now appears.
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Pendo, the last 90 days
Full history- Jan 12, 2026packagingPendo Discontinues Pulse Plan, Simplifies Pricing Model, and Removes Pro Edition Designation from In-App Guides
- Week 1, 2026packagingPendo kills Pulse tier, consolidates to three-plan lineup
- Q4 2024improvedPendo Introduces Journey Orchestration as Included in Ultimate Plan, Expanding Capabilities for All Plans
- Q2 2024packagingPendo Restructures Pricing Model to Feature-Maturity Based Tiers, Introducing New Plans and Discontinuing Growth and Portfolio Options · this change
- Q1 2024improvedPendo Introduces One-Year Clip Saving Feature in Session Replay Add-On
Across Data & Analytics in the same window
All Data & Analytics changes- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- LaunchdarklyJan 12LaunchDarkly bills Foundation on both service connections and client-side MAU, and adds usage-priced observability add-ons
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
- AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
- FullstoryJan 10Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
Questions about this change
Did Pendo raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: plan removed, new plan, package change, feature change, add-on removed.
What changed on Pendo's pricing page between Apr 1, 2024 and Jul 1, 2024?
Growth plan discontinued (formerly for single web or mobile app organizations); Core plan: No Pulse plan → Pulse plan, added; Base plan: No Base plan → Base plan, added; Portfolio plan discontinued (formerly for unlimited web and mobile apps); Complete pricing model restructured from app-count based (Growth/Portfolio) to feature-maturity based tiers (Base/Core/Pulse/Ultimate); Session Replay became included feature in Core, Pulse, and Ultimate plans (previously standalone add-on); Core plan introduced (marked 'Most Popular') with Base features plus Session Replay; Ultimate plan: No Ultimate plan → Ultimate plan, added; Core add-on: Session Replay → No Session Replay, removed. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Pendo change its pricing?
Pulse recorded 1 other pricing-page change for Pendo in the 90 days before this one; the previous change was "Pendo Introduces One-Year Clip Saving Feature in Session Replay Add-On" in Q1 2024; Pendo has been tracked since 2023-11-14.