Pendo Restructures Pricing Model to Feature-Maturity Based Tiers, Introducing New Plans and Discontinuing Growth and Portfolio Options
What changed
Growth plan discontinued (formerly for single web or mobile app organizations)
Pulse plan introduced with Core features plus NPS and Product Discovery
Base plan introduced as entry-level paid tier with custom MAU, analytics, in-app guides, and one integration
Portfolio plan discontinued (formerly for unlimited web and mobile apps)
Complete pricing model restructured from app-count based (Growth/Portfolio) to feature-maturity based tiers (Base/Core/Pulse/Ultimate)
Session Replay became included feature in Core, Pulse, and Ultimate plans (previously standalone add-on)
Core plan introduced (marked 'Most Popular') with Base features plus Session Replay
Ultimate plan introduced with Pulse features plus In-app guides Pro edition and Data Sync
Session Replay removed as standalone add-on and integrated into Core tier and above
Before and after
Apr 1, 2024 vs Jul 1, 2024Growth plan discontinued (formerly for single web or mobile app organizations)
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More from Pendo
Full history →- Q1 2026·improvedPendo Launches AI Add-Ons for Churn Prediction and Agent Analytics
- Week 10, 2026·improvedPendo launches AI add-ons with free plan getting top billing
- Q4 2025·packagingPendo Discontinues Pulse Plan, Simplifies Pricing Model, and Removes Pro Edition Designation from In-App Guides
- Week 1, 2026·packagingPendo kills Pulse tier, consolidates to three-plan lineup
- Q4 2024·improvedPendo Introduces Journey Orchestration as Included in Ultimate Plan, Expanding Capabilities for All Plans
