Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Fullstory's pricing page, Pulse recorded 4 changes: Mobile Analytics notation changed from asterisk (*) to explicit 'Add-on' label for Business, Advanced, and Enterprise plans; Multi-org management notation changed from asterisk (*) to explicit 'Add-on' label; Data Direct plan introduced for data science and analytics teams to build predictive models or use data for GenAI and LLMs; Premium Support notation changed from asterisk (*) to explicit 'Add-on' label. Pulse files it as a packaging change (add-on change, new plan) with an upward direction.
This is the first pricing-page change Pulse has recorded for Fullstory. Fullstory has been tracked since 2023-11-14.
In the same window Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Mobile Analytics, Business, Advanced · Add-onAdd-on change
Mobile Analytics notation changed from asterisk (*) to explicit 'Add-on' label for Business, Advanced, and Enterprise plans
- Multi-Org Management · Add-onAdd-on change
Multi-org management notation changed from asterisk (*) to explicit 'Add-on' label
- Data Direct · PlanAddedNo Data Direct planData Direct plan
- — · Add-onAdd-on change
Premium Support notation changed from asterisk (*) to explicit 'Add-on' label
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Mobile Analytics, Business, Advanced | Add-on | Mobile Analytics notation changed from asterisk (*) to explicit 'Add-on' label for Business, Advanced, and Enterprise plans | Add-on change | |
| Multi-Org Management | Add-on | Multi-org management notation changed from asterisk (*) to explicit 'Add-on' label | Add-on change | |
| Data Direct | Plan | No Data Direct plan | Data Direct plan | Added |
| — | Add-on | Premium Support notation changed from asterisk (*) to explicit 'Add-on' label | Add-on change | |
Values as written on Fullstory's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fullstory's pricing page (fullstory.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where Data Direct plan now appears.
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The two full-page captures with this change marked up are free with an account.
Fullstory, pricing history
Full history- Jan 10, 2026packagingFullstory Expands Free Tier: 30,000 Monthly Sessions, 12 Months Analytics Retention, and Core Features for Up to 10 Users
- Q2 2025packagingFullstory Restructures Pricing to Offer Three Distinct Solutions: Analytics, Workforce, and Anywhere for Enhanced Customer and Employee Experiences
- Q4 2024improvedFullstory Rebrands Autocapture to Fullcapture, Enhancing Server-Side Processing and Behavioral Data Capabilities
- Q2 2024packagingFullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities · this change
Across Data & Analytics in the same window
All Data & Analytics changes- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
- HotjarJan 10Hotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users
- HotjarJan 10Hotjar Implements Major Pricing Restructure and Increases Growth Plan Cost by 25%
- HotjarJan 10Hotjar Introduces Unlimited Dashboard Creation and Templates Across All Plans
Questions about this change
Did Fullstory raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: add-on change, new plan.
What changed on Fullstory's pricing page between Apr 1, 2024 and Jul 1, 2024?
Mobile Analytics notation changed from asterisk (*) to explicit 'Add-on' label for Business, Advanced, and Enterprise plans; Multi-org management notation changed from asterisk (*) to explicit 'Add-on' label; Data Direct plan: No Data Direct plan → Data Direct plan, added; Premium Support notation changed from asterisk (*) to explicit 'Add-on' label. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Fullstory change its pricing?
Pulse recorded 0 other pricing-page changes for Fullstory in the 90 days before this one; Fullstory has been tracked since 2023-11-14.