Outplay folds AI SDR into add-ons, grows Power-ups from 2 to 10
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Outplay's pricing page, Pulse recorded one change: AI SDR was demoted from a standalone 5th plan tier (from $99/mo, billed annually) to a bundled add-on (from $99). The add-on catalog itself expanded from 2 items to 10 'Power-ups' spanning warm-up, mailboxes, calling, phone numbers, WhatsApp, LinkedIn, CI and support. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Jul 27, 2026) lists Starter at $39, Growth at $89, Enterprise at $139, AI SDR at $99 and AI SDR - ICP Leads at $50.
It lands 14 days after Outplay's previous change, "Outplay launches Free Forever plan with 2,000 prospects, no credit card needed" (Jul 6, 2026). Outplay has been tracked since 2026-04-28.
In the same window HubSpot, Freshworks, Pipedrive, Zendesk and Apollo.io also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AI SDR · Packaging+400%2 items10
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| AI SDR | Packaging | 2 items | 10 | +400% |
Values as written on Outplay's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Outplay's pricing page (outplay.ai) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page, where ai sdr packaging reads 2 items and then 10.
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The two full-page captures with this change marked up are free with an account.
Outplay, the last 90 days
Full history- Jul 27, 2026packagingOutplay: add-on prices restructured, Premium Support & Professional Services discontinued
- Jul 20, 2026packagingOutplay folds AI SDR into add-ons, grows Power-ups from 2 to 10 · this change
- Jul 6, 2026packagingOutplay launches Free Forever plan with 2,000 prospects, no credit card needed
Across CRM in the same window
All CRM changes- HubSpotJul 20HubSpot Service Starter: Email template limit doubled (5,000 → 10,000) on Starter
- FreshworksJul 20Freshworks: free starter program ($0 for 1-2 agents/6mo) removed
- PipedriveJul 4Pipedrive: Removed Personalized onboarding + Live chat support features
- ZendeskJul 2Zendesk: Contact Center add-on price increase ($50→$83)
- Apollo.ioMay 15Apollo.io unifies credits and boosts AI email limits 50x
Questions about this change
Did Outplay raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a packaging change: package change.
What changed on Outplay's pricing page between Jul 13, 2026 and Jul 20, 2026?
AI SDR packaging: 2 items → 10 (+400%). Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Outplay change its pricing?
Pulse recorded 1 other pricing-page change for Outplay in the 90 days before this one; the previous change was "Outplay launches Free Forever plan with 2,000 prospects, no credit card needed" on Jul 6, 2026; Outplay has been tracked since 2026-04-28.