Outplay: add-on prices restructured, Premium Support & Professional Services discontinued
What happened
Between the Jul 20, 2026 and Jul 27, 2026 captures of Outplay's pricing page, Pulse recorded one change: Add-on prices changed: Email Warm-up $29→$15/mailbox, Additional Mailboxes $9→$6/mailbox, Phone Numbers $5→$8/number, WhatsApp & LinkedIn Automation now flat $25/month (was $39/$49); Premium Support and Professional Services add-ons discontinued. Pulse files it as a packaging change (add-on change) with a neutral direction. The current page lists Starter at $39, Growth at $89, Enterprise at $139, AI SDR at $99 and AI SDR - ICP Leads at $50.
It lands 7 days after Outplay's previous change, "Outplay folds AI SDR into add-ons, grows Power-ups from 2 to 10" (Jul 20, 2026). Before that Pulse recorded "Outplay launches Free Forever plan with 2,000 prospects, no credit card needed" (Jul 6, 2026). Outplay has been tracked since 2026-04-28.
In the same window HubSpot, Freshworks, Pipedrive, Zendesk and Apollo.io also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Add-on · Add-on−48%$29$15/mailbox
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Add-on | Add-on | $29 | $15/mailbox | −48% |
Values as written on Outplay's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Outplay's pricing page (outplay.ai) from Jul 20, 2026 and Jul 27, 2026; the change is marked around the middle of the page, where add-on add-on reads $29 and then $15/mailbox.
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The two full-page captures with this change marked up are free with an account.
Outplay, the last 90 days
Full history- Jul 27, 2026packagingOutplay: add-on prices restructured, Premium Support & Professional Services discontinued · this change
- Jul 20, 2026packagingOutplay folds AI SDR into add-ons, grows Power-ups from 2 to 10
- Jul 6, 2026packagingOutplay launches Free Forever plan with 2,000 prospects, no credit card needed
Across CRM in the same window
All CRM changes- HubSpotJul 27HubSpot CMS Starter Content Hub: Professional swaps Custom reporting for Agent Hub
- FreshworksJul 20Freshworks: free starter program ($0 for 1-2 agents/6mo) removed
- PipedriveJul 4Pipedrive: Removed Personalized onboarding + Live chat support features
- ZendeskJul 2Zendesk: Contact Center add-on price increase ($50→$83)
- Apollo.ioMay 15Apollo.io unifies credits and boosts AI email limits 50x
Questions about this change
Did Outplay raise prices in July 2026?
No list-price increase was recorded between Jul 20, 2026 and Jul 27, 2026. The change Pulse detected was a packaging change: add-on change.
What changed on Outplay's pricing page between Jul 20, 2026 and Jul 27, 2026?
Add-on add-on: $29 → $15/mailbox (−48%). Pulse compared the captures it took on Jul 20, 2026 and Jul 27, 2026; the before/after table above lists each item as written on the page.
How often does Outplay change its pricing?
Pulse recorded 2 other pricing-page changes for Outplay in the 90 days before this one; the previous change was "Outplay folds AI SDR into add-ons, grows Power-ups from 2 to 10" on Jul 20, 2026; Outplay has been tracked since 2026-04-28.