Outplay launches Free Forever plan with 2,000 prospects, no credit card needed
What happened
Between the Jun 29, 2026 and Jul 6, 2026 captures of Outplay's pricing page, Pulse recorded one change: Outplay added a new $0/month 'Free Forever' plan (no credit card required) offering 2,000 active prospects/mo, 5k prospect storage, 2 mailboxes, and the core outreach/automation feature set below the paid Starter tier. Pulse files it as a packaging change (new plan) with an upward direction. Pulse's latest capture (Jul 27, 2026) lists Starter at $39, Growth at $89, Enterprise at $139, AI SDR at $99 and AI SDR - ICP Leads at $50.
This is the first pricing-page change Pulse has recorded for Outplay. Outplay has been tracked since 2026-04-28.
In the same window Pipedrive, HubSpot, Freshworks, Zendesk and Apollo.io also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · PlanAdded
BeforeNo 'Free Forever' plan
After$0/month 'Free Forever' plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Plan | No 'Free Forever' plan | $0/month 'Free Forever' plan | Added |
Values as written on Outplay's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Outplay's pricing page (outplay.ai) from Jun 29, 2026 and Jul 6, 2026; the change is marked near the top of the page, where $0/month 'Free Forever' plan now appears.
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The two full-page captures with this change marked up are free with an account.
Outplay, pricing history
Full history- Jul 27, 2026packagingOutplay: add-on prices restructured, Premium Support & Professional Services discontinued
- Jul 20, 2026packagingOutplay folds AI SDR into add-ons, grows Power-ups from 2 to 10
- Jul 6, 2026packagingOutplay launches Free Forever plan with 2,000 prospects, no credit card needed · this change
Across CRM in the same window
All CRM changes- PipedriveJul 4Pipedrive: Removed Personalized onboarding + Live chat support features
- HubSpotJul 3HubSpot Suiteenterprise: New AEO product launched + Starter price cut $9→$7/mo/seat
- FreshworksJul 3Freshworks: Freddy AI Agent gains AI Agent Studio + Improve performance
- ZendeskJul 2Zendesk: Contact Center add-on price increase ($50→$83)
- Apollo.ioMay 15Apollo.io unifies credits and boosts AI email limits 50x
Questions about this change
Did Outplay raise prices in July 2026?
No list-price increase was recorded between Jun 29, 2026 and Jul 6, 2026. The change Pulse detected was a packaging change: new plan.
What changed on Outplay's pricing page between Jun 29, 2026 and Jul 6, 2026?
Starter plan: No 'Free Forever' plan → $0/month 'Free Forever' plan, added. Pulse compared the captures it took on Jun 29, 2026 and Jul 6, 2026; the before/after table above lists each item as written on the page.
How often does Outplay change its pricing?
Pulse recorded 0 other pricing-page changes for Outplay in the 90 days before this one; Outplay has been tracked since 2026-04-28.