Convertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Convertkit's pricing page, Pulse recorded 2 changes: Pro plan tagline changed from 'Scale your business' to 'Turn insights into income', reflecting a shift in messaging toward analytics and revenue optimization; Creator plan card updated: Paid Recommendations and Smart Recommendations removed; A/B test subject lines added. Pro plan gained Collaborative editing; Advanced A/B testing renamed to A/B test subject lines & content. Pulse files it as a product change (positioning, feature change) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Creator at $33 and Pro at $66.
It lands 82 days after Convertkit's previous change, "Convertkit Renames Creator Pro Plan to Pro, Streamlining Offerings for Users" (Jan 11, 2026). Convertkit has been tracked since 2023-11-14.
In the same window Mailchimp, Getresponse and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · PositioningReworded
BeforeScale your business
AfterTurn insights into income
- Creator, Pro · FeatureRenamed
BeforeAdvanced A/B testing
AfterA/B test subject lines & content
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Positioning | Scale your business | Turn insights into income | Reworded |
| Creator, Pro | Feature | Advanced A/B testing | A/B test subject lines & content | Renamed |
Values as written on Convertkit's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Convertkit's pricing page (convertkit.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where "Scale your business" becomes "Turn insights into income".
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The two full-page captures with this change marked up are free with an account.
Convertkit, the last 90 days
Full history- Oct 12, 2026packagingConvertkit offers extra 25% off Pro yearly and adds Growth Concierge
- Jul 2, 2026improvedConvertKit (Kit): Creator + Pro plans gain new features (MCP, SMS, Signals, analytics)
- Apr 3, 2026improvedConvertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools · this change
- Jan 11, 2026packagingConvertkit Renames Creator Pro Plan to Pro, Streamlining Offerings for Users
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Convertkit raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a product change: positioning, feature change.
What changed on Convertkit's pricing page between Dec 29, 2025 and Mar 30, 2026?
Pro positioning: Scale your business → Turn insights into income, reworded; Creator, Pro feature: Advanced A/B testing → A/B test subject lines & content, renamed. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Convertkit change its pricing?
Pulse recorded 1 other pricing-page change for Convertkit in the 90 days before this one; the previous change was "Convertkit Renames Creator Pro Plan to Pro, Streamlining Offerings for Users" on Jan 11, 2026; Convertkit has been tracked since 2023-11-14.