Product change·Dec 29 → Mar 30, 2026·Q1 2026·Marketing & Content

Convertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools

ConvertkitProductPositioningFeature change

What changed

Positioning

Pro plan tagline changed from 'Scale your business' to 'Turn insights into income', reflecting a shift in messaging toward analytics and revenue optimization.

Feature change

Creator plan card updated: Paid Recommendations and Smart Recommendations removed; A/B test subject lines added. Pro plan gained Collaborative editing; Advanced A/B testing renamed to A/B test subject lines & content.

Before and after

Dec 29, 2025 vs Mar 30, 2026

Pulse.

100%

Change 1 of 2 · positioning changed

Pro plan tagline changed from 'Scale your business' to 'Turn insights into income', reflecting a shift in messaging toward analytics and revenue optimization.

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Q4 2025 · Convertkit Renames Creator Pro Plan to Pro, Streamlining Offerings for Users ConvertKit (Kit): Creator + Pro plans gain new features (MCP, SMS, Signals, analytics) · Q2 2026

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